Em 🌞 Brand Designer & Creative Director

a quick thought I wrote over my lunch break on what you can expect here and over on my substack. Link to my substack account is in my bio 🖋️ (or currently the direct link to this full post is on my stories)

Things you’ll always find inside or outside my office: sunshine, coffee, the biggest Hydrangea plants you’ll ever see, mood boards, creative direction decks, giggly squad, a fountain bird bath, good vibes, trail mix, poppi, artsy books.

You saw how the creative direction for @houseofjacobfilms brand was curated through visuals in our last Reel… Now watch the brand come to life through branding and web design! 😎 JJ came to The Cabana because he felt his brand didn’t accurately represent who he was or where his business was going. He wanted a brand that looked and felt different from the other wedding videographers out there. Together, we crafted a heritage-inspired brand that showcased JJ’s creativity, artisan approach, and would help him connect with his dream clients. The result? An heirloom brand crafted to stand the test of time. ✨ There is so much more to branding than visuals — it’s about truly understanding the heart of the business so that the brand can speak for itself and attract the right clientele. 🏖️ Ready to have your brand pampered at all our all-inclusive branding resort? Learn all the ways we can work together in our bio! . . . . #weddingvideographers #designprocess #branddesign #heritageinspired #creativedirection #brandstory #brandaesthetic #weddingvideographer #brandingprocess #creativestudio #brandstrategy #brandstudio

@elliehofphotography booked a quick brand getaway… and left with a whole new online presence 🌴 2 weeks : Brand direction, visual identity, Website - all ready for her! Our Brand Getaway is for the wedding pros who are ready now. The ones who don’t want to keep saying “I’ll update my site soon.” The ones who know their work has outgrown their brand. If you’ve been waiting for a sign to stop DIY-ing and just get it done… this is it. Let’s book your getaway. 🌞

Final branding for @goldendayfilms 🌞 The logo suite leans romantic and relaxed.. classic letterforms with a gentle, nostalgic touch that feels right at home in southwest coastal Florida. The illustrations are where the personality really comes through. Little wave details, organic shapes, and hand-drawn elements that are playful and lived-in, like sketches from a slow summer evening by the water. They add charm without overpowering the work. Altogether, the brand feels calm, heartfelt like golden light, from start to finish.

Branding sprint for @rohrerphotocollective 🫶 romantic, lived-in, SO new england and a little vintage without losing a modern, editorial edge. The logo suite was designed to be flexible and full of personality. The color palette leans soft and muted with warm, earthy tones.. calm, timeless colors that let Phoebe’s work take center stage while still feeling rich and intentional. The illustrations were the finishing touch 🥹 hand-drawn details that add charm and character, giving the brand a collected, thoughtful feel rather than something overly polished. A fast-paced sprint, but packed with details that will carry her brand forward as she captures love stories across Baltimore and the East Coast ✨

Branding direction for @goldendayfilms 🌞 We wanted the brand to feel warm, relaxed like slow beach days in southwest Florida where the light does most of the talking. Mason + Margarita wanted a brand that mirrors how they film weddings - candid, heartfelt, and rooted in real connection. The kind of vibe that feels familiar, inviting, and quietly beautiful. This moodboard sets the tone for a brand that feels like chasing golden hour with bare feet in the sand and we’re so excited to bring it to life 💛 #designstudio #brandingagency #brandingstudio #weddingphotographers #moodboardaesthetic

A quick spin through some of our favorite logos from 2025 ✍️ different personalities & different directions. Each one started with a totally different strategy and ended up exactly where it needed to be. Still obsessed with these 🫶 #logodesign #weddingpro #brandingforphotographers #weddingpro #weddingvideographers

I have so many thoughts on this year’s color, just like the rest of the world - designer or not. 🤍 we NEED change and a clean fresh start. 🤍 white represents a starting point. 🤍 kind of dig them taking a bold stand as a color company to choose not really a color. 🤍 they did overlook the point that people really needed something fun and inspiring to look forward to.. a color that would set forth a positive and encouraging tone, that wouldn’t take a lot of brain waves to understand. 🤍 totally a recession indicator. cheap and accessible to everyone. 🤍 everyone IS reaching for something slower, simpler, less noisy. white, if anything, totally respresents peace and simplicity. 🤍 racism takes: I don’t think they themselves are being racist, rather reporting on the state of the world. 🤍 feels dystopian af, but glad it’s atleast a warm cozy tone. not cold and mechanical. #pantonecoloroftheyear #pantone #branddesigners

We’re so close to rest and cozy season! ❄️🛷⛸️

swipe to creep on my screen 👩🏼‍💻

a soft summer memory which is warm light, lace edges, and a little bit of magic 💌 we wanted the branding to feel romantic but still real buttery yellows, faded pinks, soft blues, and those tiny hand-drawn details that make it hers. it’s sweet, nostalgic, and full of heart just like Ellie’s photos 🤍 #brandesign #designstudio #brandingagency #brandingstudio #webdesigner #weddingpro #weddingphotographer #weddingvideographers #brandingdesign #photographerbranding #creativebranding #custombranding #weddingpros#utah #utahphotographer #utahvideographer