With an exceptional team and great pleasure, I led the Set Design and Set Construction for the release video of the Nike Goadome, which was projected in London this past weekend.
Inspired by underground music and the raw clarity of brutalist design, this set first took shape months ago, when I stumbled upon a pair of imposing, gritty speakers in a rental shop.
When Spike shared the moodboard for the project, I was thrilled to find it echoed exactly with the vision I had long hoped to create. Experimenting with concrete, dust, and textures, our ideas aligned effortlessly, and from that shared sensibility, these scenes came to life.
HARDWEAR by Goadome
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Agency: EVENING
@evening.fyi / MØRNING
@morning.fyi
Client: SNKRS
VIDEO TEAM
Direction and Edit
@beingspikegonzo
Director of Photography
@tm.d3l
Set Designer
@elijah.swe
Set Assistant
@leo.felicit é
Stylist
@mariechanelvalla
Talent
@kylysun
Production Coordinator
@louiseakani
Production Assistant
@fkpelaez
Vfx :
@2xvroum
Music/sound design :
@boni.idol @beingspikegonzo
Color :
@zoe.candito
EVENING/MØRNING TEAM
Creative Director: Rohani Coombes
@rohanicoombes
Creative Lead: Maude Churchill
@maudechurchill
Design Lead: Min Kim
@mintothek
Strategist & Creative: Alisha Brocklebank
@trinket.stealer
Senior Strategist: Ede Dugdale
@ededugdale
Head of Production: Chynna Richardson
@chynnasimone
Senior Project Manager & Producer: Thomas Minnock
@thomasminnock
Event Producer: Bonner Kaler
@bonnerkaler
Creative Ops Lead: Roxanna McGlew
@mcroxana
Project Manager: Chloe Hague
@chloehague__
Set Design: Mick O’Connell
@mickoconn
Web Design & Development : Array
@arrayassoc