This project was inspired by strong women that are changing the world and are achieving success in their endeavours.
Nowadays people are becoming more open-minded and conscious about things happening around them, however our society is still filled with wrong prejudices that don't make our life easier. For many thousands of years patriarchy was dominating the social structure, therefore an average woman experienced a number of social barriers throughout her life depending on where she lives, her ethnic background, religion, traditions, cultural norms, education and other factors. Male domination has influenced our life and has generated variety of false beliefs and misconceptions about women. Patriarchy is multilayered and it operates through inequalities at the level of state, at home and in the workplace. Maybe for the first time ever with the advancement of the society this pattern started to change and women started to speak up. The world is not the same anymore and we are excited to see how these changes will transform our future in a positive way.
Adriana Lima is a role model for many girls around the world. She is beautiful, strong, successful and she is a provider for her 2 daughters. We believe she is a great example of a modern "Superwoman". Adriana is portraying a woman that finally realizes her strength, casts off her shackles and becomes fearless and invincible. Boxers are representing the old belief system that Adriana dares to confront. After going through these battles she finally discovers her true worth. She expands her consciousness and ultimately transforms to another person that is free from wrong thoughts and doubts. She becomes a force herself. For the location of our shoot, we have chosen Bout fight club in New York. It is quite symbolic, as it is the place where you work hard and focus on yourself and then you realize you are getting better and stronger day by day.
We have created this project in order to remind women that they are capable of anything they put their mind into and they shouldn't comply with stereotypes. We should forget about gender clichés and should focus on our dreams and listen to our hearts.
One of my favorite jobs to date.
More than ever, women are rising — breaking stereotypes, pushing past obstacles, and redefining what strength looks like.
This concept is inspired by the Amazon woman: fearless, grounded, powerful. Not just a myth, but a reflection of every woman who stands in her truth and keeps moving forward, no matter what. Numero 063 the Amazon warrior Photographer: George Livieratos @georgelivieratos
Art Director: Elena Borovitska @elenabora
Talent: Barbara Palvin @realbarbarapalvin at IMG worldwide
Casting director: Aleks Ivanof @ivanof_aleks
Fashion Stylist: Loizos Sofokleous @loizos_sofokleous
Hair Stylist: Gabriel Georgiou @gabrielggeorgiou
Makeup Artist: Dimitra Altani @altanid
Assistant of the art director: Prokopios Makrilakis @prokopiosmakrilakis@naticreate
Video: Evgeny Konasov @konasov.photo
Production :
Posting one of my all-time favorite jobs we’ve ever done.
She is an Amazon woman — powerful, magnetic, and unstoppable. She is embodying strength in its most captivating form.
This shoot was about more than beauty — it was about presence, energy, and that undeniable power a woman carries when she fully owns who she is. 💪💥
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Numero 063 the Amazon warrior Photographer: George Livieratos @georgelivieratos
Art Director: Elena Borovitska @elenabora
Talent: Barbara Palvin @realbarbarapalvin at IMG worldwide
Casting director: Aleks Ivanof @ivanof_aleks
Fashion Stylist: Loizos Sofokleous @loizos_sofokleous
Hair Stylist: Gabriel Georgiou @gabrielggeorgiou
Makeup Artist: Dimitra Altani @altanid
Assistant of the art director: Prokopios Makrilakis @prokopiosmakrilakis@naticreate
Video: Evgeny Konasov @konasov.photo
Production :
