Last week at @cdnmarketing Marketing Week, our VP of Client Services and CMA Brand Council Member, Justin Haberman, led a panel discussion on the impact personalization has on modern brand building.
As Justin shared during the discussion: “We need to remember that the goal of personalization isn't precision, it's connection.”
Great conversation around balancing data, creativity, and human insight to create marketing that genuinely resonates.
1 month to the FIFA World Cup ⚽
The moment’s already started.
Fans are building culture in real time, and the brands that win are the ones who:
⚽ Listen to what’s gaining traction
⚽ Move fast
⚽ Partner with creators
⚽ Show up in the moment, not after
Attention is earned as it happens.
Confidence was high…until level 2. 🌶️
In honour of Cinco de Mayo, we put the Elemental team to the test with a hot sauce challenge… but the real question is: who actually handled the heat? 🔥
Better marketing starts with better thinking. Our Senior Strategist Lindsay Chase joined CMA Connect to talk loyalty, adaptability, and growth.
From navigating AI to building strategy that actually drives impact, it’s a look at how marketers need to evolve.
At Elemental, we focus on clarity first, because that’s what makes the work perform.
Comment “Podcast” for the link to the full episode with the @cdnmarketing
We spend so much time optimizing for performance, focusing on clicks, CTRs, and conversions, that it’s easy to lose sight of what actually drives results in the first place.
Attention isn’t something you capture. It’s something you earn.
In our latest article, Justin Haberman, VP of Client Service, breaks down why the industry’s focus on performance metrics is missing a critical piece, and what brands need to do differently to truly connect.
Comment “ARTICLE” for the full read! 💬
The best campaign platforms evolve with culture.
For @NoYolksCanada , we brought the Fusion Revolution into Lunar New Year, celebrating the blending of flavours across some of your favourite Asian cuisines.
The idea came to life through creator-led recipes, social storytelling, web content, and in-store support; connecting inspiration to the shelf.
One platform. Multiple moments.
#CPGMarketing #BrandStrategy #AdAgency
This is who’s running Elemental — Part 1👶
Tiny humans.
Big imaginations.
Future brand builders in the making.
Part 2 coming soon… 👀
#adagency #elemental #AgencyLife
Meet our CCO (Chief Cheer Officer): Kevin Hamilton 💥
From intern to Associate Creative Director; hitting 10 years at Elemental. That kind of tenure builds strong instincts, strong opinions, and a sharp read on creative culture. We caught up with Kev for a quick download on Toronto eats, movie picks, and the moments that shaped his time here.
And when it came time to pass the CCO torch? The answer was easy: Julianna, Director of Social Media.
Strong creator content starts with strong strategy.
For Harvey’s Brampton, we built the content around platform-native formats audiences already love, then partnered with creators who naturally own those moments. Real reactions. In-car first bites. Feed-first storytelling.
By leading with platform behaviour and creative direction, creators become the channel; not the idea.
When content is designed to feel native, performance follows.
