Happy Earth Day, y’all. We feel lucky to be building a product that makes cleaner cooking more practical and within reach.
To mark the day, we’re running a sale through this weekend. Check out our shop page for details.
p.s. Throwback to Climate Week 2025 when we made delicata squash in the park for NYC climate activists!
#climate #earthday #cleancooking
Air fry vs. deep fry: which would you choose? Chef Chris and Terran put both to the test with some crispy zucchini fries 🥒🍟
Want to come try out the stove in Brooklyn? See our link in bio!
#induction #inductioncooking #cleancooking #electra #kitchenreno
Since becoming pregnant, I’ve decided I want to switch out my gas stove for an induction stove—the health and safety benefits make so much sense as I prepare to share my kitchen with a little one. So I went to visit the @electraresearch showroom in Brooklyn to try out their new energy efficient stove, and totally fell for it 💛 #ad
Finally tried Marry Me Chicken on Electra. It’s fair to say we understand the name 🤤
We’re ramping up to ship stoves and getting excited to see them out in the world soon!
Shoutout NYT Cooking for the unforgettable recipe 🙏
This one was fun.
We baked the sourdough in the oven, then turned it into a grilled cheese on the induction cooktop.
Electra’s precision makes it easy to melt the cheese all the way through and get the sourdough golden without overdoing it.
If you’re thinking about getting off gas, Electra is the easiest way to switch to induction ⚡️
We get a lot of customer questions about Electra - we choose a few from this week’s batch of emails and answered them between video takes. There will be lots more where this came from! See a more comprehensive list of questions at electra.com/FAQ
Here’s what it looks like to cook steak on Electra.
Most induction stoves need a hefty 240V connection. If you’re switching from gas, that can mean a complicated and expensive kitchen upgrade (if it’s possible at all).
Electra plugs into a normal outlet and uses a built-in 5kWh battery to deliver full power to all four burners and the convection oven.
No rewiring. No renovation. Just better cooking!
Learn more at electra.com
Crispy fries & perfect sears 🔥
The built-in air fryer brings the crunch. The induction cooktop brings the heat. Dinner (and your freed-up countertops) have never looked better.
Meet the kitchen upgrade that pays you back every month 💵
Electra doesn’t just look good in your kitchen—it’s always working behind the scenes. Our built-in battery charges when energy is cheapest and cleanest, saving you money and supporting a more resilient grid.
Feel good knowing your home’s working with you—even while you’re out running errands or fast asleep.
