Concept, graphic identity and way finding for PLAYGROUND.
This collaboration between
@mamco_geneve ,
@centredartcontemporaingeneve , and
@centre_photographie_geneve is a 250 m2 space featuring a collection of 7 games by artists: Rasheed Araeen, vidyagastaldon ,
@stef_probst , Neide Sá, Denis Savary,
@alexia_turlin , and Galaxia Wang. It also offers a dedicated workshop area for mediation activities.
As it is a new space in Geneva, the challenge was to communicate about PLAYGROUND as a play space rather than an exhibition. The logo PLAYGROUND is one of the main element of the communication, together with a clear baseline, to ensure a straightforward understanding.
Font: ABC Whyte Inktrap
@abcdinamo
Photos:
@ekho.studio &
#graphicidentity #wayfinding #contemporaryart #playground #games #geneva
