Sam Hox | Second Eight

@eight.seconds

CRAFTING MEMORABLE EXPERIENCES® Brand & Creative Direction [email protected]
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Weeks posts
Chapter 01 of 08 – The Kickoff 
This is where the process begins—the kickoff. From first discussions to defining the vision, this step lays the foundation for everything that follows. Next up: Using the blueprint to craft moodboards. Stay tuned.

 Comment “BRAND SHEET” and I’ll send you a free copy! #branding #design
1,742 424
1 year ago
Comment “MOCKUP” and I’ll send you the link and a code for the first drop. How I Built Grey Matter - Part2 This part covers the brand build, the data world, and the 3D mockups + After Effects templates that brought Grey Matter into the real world.� �#brand #design
860 158
2 months ago
How I Built Grey Matter, A Procedural Data System in Blender This brand began with one goal: to make data come to life. Built entirely in Blender through geometry nodes, Grey Matter explores how motion, structure, and design merge into a living system of data lines and shapes. #brand #design
994 84
7 months ago
Radial Brand Identity Design Radial is an AI startup building an orchestration platform for health and life sciences. The challenge was to position a deeply technical product within a human, biological context without losing the precision and credibility the space demands. For inquiries: [email protected]
1,892 29
7 days ago
Brand Work Sharing a selection of brand identity work as the portfolio refreshes. Inquiries: [email protected] #logo #brand​​​​​​​​​​​​​​​​
5,234 70
27 days ago
BRAND COLLECTION A small selection of projects . Which one is your favorite? Inquiries: [email protected] #design #branding
4,648 76
1 month ago
Albedo Branding Design Albedo is an AI-powered performance and biology platform that measures how efficiently your body converts effort into adaptation. Let me know your thoughts! Inquiries: [email protected] #design #branding #biotech #performance​​​​​​​​​​​​​​​​
9,976 85
1 month ago
Radial Brand Identity Design Radial is an AI startup building an orchestration platform for health and life sciences. The challenge was to position a deeply technical product within a human, biological context without losing the precision and credibility the space demands. The concept came from the logo itself. A radial mark of eight stems, reading as a neuron, a flower, and a system diagram at once. Seven signals follow the pattern. One finds what the others missed. That single line became the foundation for everything. From there the system built outward. Graphics are botanical structures annotated with machine vision data, sitting between scientific illustration and AI inference. The palette is pulled from nature. The UI follows Swiss editorial logic, structured and typographic through the dark terminal environment. Animation balances biological calm with live data underneath. The result is a brand that feels grown as much as designed. Precise where it needs to be. Organic where it matters. Role: Brand Identity, Logo, Graphic System, Colour, UI/UX, Motion Year: 2026 For inquiries: [email protected]
3,354 72
1 month ago
Mockup Collection 02 
Still and animated mockups of event screens that are fully adjustable, with optimized lighting and reflections Comment ‘ MOCKUP ‘ and i’ll send you a link with a nice discount code!
 
#logo #branding #design
0 50
2 months ago
Cultiv Brand Design Cultiv is a botanical cell culture lab that cultivates plant-based bioactives in vitro, blending nature’s source materials with controlled scientific precision and AI-driven exploration. Let me know your thoughts. Inquiries: [email protected] #brand #design
1,011 46
3 months ago
Cultiv Brand Design Cultiv is a botanical cell culture lab that cultivates plant-based bioactives in vitro, blending nature’s source materials with controlled scientific precision and AI-driven exploration. The logo direction was inspired by a petri dish held in hands, and we explored what lives inside it: the subtle movement of the medium and microorganisms. That motion became a core graphic language used throughout the system, turning the invisible world into a visual signature for the brand. The look and feel is a balance of natural, soft tones with a vivid, colorful microorganism-inspired world and AI accents. It feels human and tech-forward at the same time, using serious typography and a strong, minimal mark paired with a unique palette and high-end imagery. Let me know what you think. Inquiries: [email protected] #design #branding
0 48
3 months ago
A selection from 2025. A few of these projects haven’t been shared until now and will get a proper case study soon. More work is on the way that isn’t included here. Thank you for following the journey. Tell me which one you like most. Inquiries: [email protected] #design #branding
0 36
4 months ago