Asian American, Native Hawaiian, and Pacific Islander Heritage Month is a time to honor the rich history, culture, and contributions of AANHPI communities to the United States. Celebrated each May, it traces back to the late 1970s and recognizes milestones like early immigration and the building of the transcontinental railroad.
At EGAMI Group, we celebrate Asian American and Native Hawaiian/Pacific Islander Heritage Month by honoring the cultures, stories, and impact of AANHPI communities. This month, and every month, we remain committed to amplifying diverse voices and driving work that reflects the richness of the communities we serve.
#AANHPI #AANHPImonth
Congrats to our client, @mcdonalds , on the rollout of their new lineup of beverages! 🙌🍹
The new beverage lineup is in restaurants now, and it’s not going anywhere! Six drinks. Three Refreshers. Three crafted sodas. Freeze-dried fruit, cold foam, popping boba... all the things!
The flavor details: Strawberry Watermelon Refresher, Mango Pineapple Refresher, Dirty Dr Pepper…and more that need to be in your hand ASAP.
So proud to be one of the agency partners helping to bring this major moment to life. Watching a launch this big go from concept to culture and seeing it generate serious buzz? That’s the work.
👉 Go grab yours today and let us know which one is your fave. We’re currently sipping on an Orange Dream!
#EGAMI #BrandCommunications #clientwork #CulturalMarketing #McDonalds
Millennials aren’t just participating in culture right now. They’re driving it.
They now account for 28% of U.S. retail spend (~$1.1T), but their real influence goes beyond dollars. While Gen Z fuels conversation... Millennials are driving conversion, shaping the experience economy through travel, concerts, and shared moments.
And as traditional milestones feel further out of reach, experiences have become the new status symbol. Add in nostalgia and throwback culture, and you get a generation redefining what matters and how brands show up.
The takeaway for brands? It’s not enough to be seen. You have to create moments people want to be part of.
#CulturalInsights #MillennialMarketing #EGAMIGroup
For too long marketing has treated multicultural audiences as silos, defined by race or ethnicity alone. But identity is layered, shaped by culture, lived experience, passions, and community.
Our See Me More research shows a clear shift: consumers want to be seen more fully… and they’re rewarding the brands that get it right.
That’s where MDM™ comes in. Our culturally competent AI solution helps brands move beyond surface-level demographics to connect with greater precision, relevance, and authenticity.
Join us on April 29, in partnership with the ANA’s SeeALL Marketing Alliance, for our upcoming webinar where we’ll unveil key findings from the See Me More Study and demonstrate the MDM™ platform in action
👉 Explore the study: egamigroup.com
👉 RSVP for the webinar: Link in our bio
#SeeMeMore #Multidimensional #MoveTheWorldForward
Sustainability isn’t new. It’s been practiced for generations.
Across cultures, caring for the Earth has always been rooted in community, responsibility, and respect... long before it became a global conversation.
This Earth Day, we’re recognizing the cultural foundations of sustainability and the practices that continue to shape how people care for the planet today. Because understanding culture isn’t just about connection, it’s how brands show up with relevance and responsibility.
#EarthDay #CulturalIntelligence #EGAMIGroup
The future of marketing isn’t just data-driven, it’s culturally intelligent.
Introducing EGAMI’s MDM™ ( MultiDimensional Mindset Tool): the first of its kind, culturally competent AI solution designed to replicate multicultural audiences and predict how they think, feel, and respond.
From audience segmentation to emotional resonance, MDM™ helps brands move beyond assumptions and into real understanding — driving smarter strategies and stronger performance.
Want to see how it works?
Join us on April 29 in partnership with ANA AIMM, Sign up at the link in our description. Or visit our site to learn more.
#Multidimensional #AI #MarketingInnovation #CulturalIntelligence #EGAMIGroup
The future consumer isn’t one-dimensional, and growth strategies can’t be either. Consumers are multidimensional, and they’ve made it clear what they want from brands.89% say they trust brands more when marketing reflects multiple parts of their identity.
At EGAMI, our See Me More Study reinforces what forward-thinking brands already understand: audiences expect to be seen in full. The brands that evolve will be the brands that grow.
The question isn’t whether this audience matters. It’s whether brands are ready to evolve.
Click the link in our description to join us on April 29 to go deeper or visit our site to learn more.
#Multidimensional #EGAMIGroup
Earlier this month, we welcomed our McDonald’s partners to EGAMI HQ for conversations at the intersection of culture, creativity, and business growth. The future gets built in rooms like these, where collaboration, insight, and bold thinking come together to move brands forward!
#ClientPartnerships #EGAMIGroup
This Women’s History Month, we’re proud to celebrate these multidimensional women shaping EGAMI’s culture, business, and what’s next.
Please join us in congratulating:
Marissa Wallace: SVP, Client Experience
Danielle Balbone: Director l Design & Creative
Kaitlin Nicholson: Account Supervisor
Keisha Edwards: Executive Assistant
Their leadership reflects what growth looks like at EGAMI. Building teams, shaping culture, and driving meaningful impact for our clients every day. When women grow, organizations evolve. And we’re just getting started.
#WomensHistoryMonth #WomenInLeadership #EGAMIGroup
Highlights of the week: Team EGAMI hosting our partners in purpose at our NYC office, celebrating at the PRWeek Awards, and spending great time together as a team. Another week, on purpose, @egamigroup ! Happy Friday, folks! 💜
We’re excited to welcome two incredible leaders to EGAMI Vision Day.
Morgan DeBaun, Founder & CEO of Blavity, and Frank Tramble, VP of Communications, Marketing, and Public Affairs at Duke University, will share insights on leadership, storytelling, and building impact at scale.
Looking forward to an inspiring conversation on purpose, growth, and the future of our work.
#VisionDay #EGAMIGroup
