Dear SBB Community! We’re excited to introduce the next designer in our Fashion Show Lineup 🖤🪡
EFF.Project is a brand by
@shady.eff_ , dedicated to social reflection through fashion and storytelling. His debut collection, “Traumata”, draws from deeply personal experiences, with each outfit embodying a distinct moment from his life.
His latest collection, “Healing”, is inspired by a close friend who lost her life two years ago during the Israel–Palestine conflict, transforming grief into a narrative of remembrance and resilience.
At its core, EFF.PROJECT merges fashion and poetry as a means of exploring and expressing both social realities and intimate human experiences.
#yaamberlin #berlinfashion #berlincreatives #fashionshow #emergingdesigner
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To better understand the mind behind EFF.Project, Shady shares his personal “About Me”:
My birth name is Adams Djibo Bairet, but I go by Shady derived from the Arabic “يداش,” meaning “the joyful one.” I am half from Burkina Faso and half from Togo, but I was raised in a Moroccan host family in France.
Because of this, I’ve always felt like I exist between different worlds, which led me early on to ask myself: Who am I?
I studied Sustainable Fashion and have since been deeply engaged in 3D design and animation. Whether through fashion or poetry, the core of my work is about expressing and visualizing my personal experiences.
As I often struggle to find the right words, I write poems and design garments. Through them, I try to translate the emotions I cannot express verbally.
Shady EFF.
