This morning on
@cnbcafrica , I had the opportunity to reflect on how Big Data is reshaping investment decisions in East Africa.
One point that stood out in the discussion: capital doesn’t always flow to where it’s most needed — it flows to where there is data. Investors are more comfortable betting on what they can measure.
That means sectors like fintech, agriculture, and energy — where data is more available — tend to attract more capital. Meanwhile, equally critical areas like informal trade, mental health, or waste management remain underfunded simply because they’re under-measured.
The insight is simple but powerful:
📊 More reliable data → More confidence → Smarter allocation of resources.
If East Africa is to unlock its next wave of growth, we need to shine more light on the ‘invisible’ parts of the economy.
Full Interview here: bcafrica.com/media/7759487204488/big-data-driving-east-african-investments-
