Applications are now open for Creative DNA Rwanda.
Led by British Council and delivered in partnership with Illume Creative Studio (@eeloom ), the accelerator is designed for emerging and early-stage fashion entrepreneurs who are already building their work and are ready to take it further.
Structured as a guided journey, the programme combines mentorship, workshops, digital learning, and industry engagement to help participants strengthen their practice and build more defined, sustainable businesses..
If you are ready to strengthen your practice and build a more defined, sustainable business, we invite you to apply.
Applications close on May 20, 2026.
Apply here: http://bit.ly/creativednarwanda
#CreativeGrowth #CreativeDNA #BritishCouncil #IllumeCreativeStudio
We’re excited to announce the launch of Creative DNA Rwanda, a British Council programme that will be delivered in partnership with illume Creative Studio (@eeloom .)
Creative DNA Rwanda is a fashion accelerator supporting emerging and early-stage fashion entrepreneurs who are ready to strengthen their work and build more structured, market-ready businesses.
Designed as a structured journey, the programme combines digital learning, mentorship, workshops, and industry engagement to support participants as they grow their practice with greater clarity and intention.
Applications open on May 7, 2026. Watch this space!
Photo Credit: Philippe Nyirimihigo
#CreativeGrowth #BritishCouncil #CreativeDNA #IllumeCreativeStudio
to the creatives, storytellers, communicators, makers, and everyone whose work carries the details, the pressure, the beauty, and the meaning behind what the world finally sees -- we see you and we celebrate you! happy labor day!
also this carousel only allowed 10 slides otherwise we would have kept going. who you are celebrating today?
#creative250 #creativeafrica #thestorytellers
from the archives 🗃️: #CRFW17 - 2017.
by this point, we had started to ask a different question:
what does it mean to tell a story with fashion?
for this editorial, created in the lead-up to @collectiverw rwanda fashion week, we worked with seven designers — each with their own pieces, their own perspective.
the challenge wasn’t just to photograph the garments.
it was to bring them into one world, and make them make sense together.
a couple on a staycation.
shared space. quiet moments. movement, intimacy, presence.
each look came from a different designer, but the story held them in place.
this is what editorials allow.
they give fashion context.
they show how pieces live — not on a runway, but in real environments, in relationships, in everyday moments.
they shape how people see, understand, and connect with what is being created.
for us, this was an important shift.
from capturing fashion
to constructing the worlds it could exist in.
this is what lives beyond the runway.
#creative250 #thestorytellers
from the archives 🗃️:
kigali fashion week, 2013 -- behind the scenes.
before the runway, there is everything else.
in the lead-up to kigali fashion week 2013, we found ourselves drawn to the moments no one was watching.
the rehearsals.
the waiting.
the quiet adjustments.
the uncertainty of building something without a clear blueprint.
at the time, it didn’t feel like documentation. it felt like people coming together to figure things out — instinctively, and in real time.
designers, models, photographers, teams all contributing in ways that weren’t always defined, but deeply felt. finding ways to work together as the industry began to take shape.
looking back, these images captured something important:
an industry in formation.
young models finding their presence.
creatives learning how to work together, long before there were clear structures to support them.
the runway would come later.
what stayed with us was everything that happened before it: the process, the people, and the kind of collaboration that makes something possible, even when the system isn’t fully there yet.
this is where our work in fashion storytelling began.
this is what lives beyond the runway.
#creative250 #thestorytellers
📷 @starp@gael.world
32 years later.
we commemorate the 1994 Genocide Against the Tutsi.
we honor the individual lives and entire families and communities that were lost.
we hold space for all who survive and continue to survive, and for all who are still grieving and mourning their loved ones.
we renew our commitment to fight tirelessly against genocide ideology.
#kwibuka32
#rwanda
#turikumwe
A tribute to the strength, resilience, and creativity of Rwandan women in the arts.
HerArt Unleashed shares 10 powerful stories that celebrate impact, foster community, and champion visibility in spaces where women have long been underrepresented.
Powered by @lespacerw , this series uplifts voices, breaks barriers, and ignites new dreams.
A heartfelt thank you to @joan_mazimhaka , Co-Founder and CEO of @eeloom whose vision and creative spirit helped bring this story to life your roots truly rise in every frame.✨
Full episode: /watch?v=zmLDnYSbJYI
🎥: @el.davis_
the creatives are taking over @norrsken_eastafrica #africaweek!
illume creative studio is excited to partner with @hevafund to present a masterclass for creative entrepreneurs to equip them with the knowledge and tools to become investment-ready. the session will explore what makes creative businesses fundable and show how creative ideas can evolve into structured, scalable enterprises.
registration is open for a limited time: https://bit.ly/creativeafricaweek
(🔗 is also in bio)
many thanks to our collaborators, @youthculturerw@brdbank@rdbrwanda@inziracreative .
#creative250
