The best briefs give you a philosophy to build from. Scottish Mortgage already had one: Invest in Progress. The job was finding the visual logic to match it.
Moore’s Law did that. A 3D structure rippling outward from a central form. An identity system that expressed compounding growth without spelling it out. And a launch campaign where Bart Klaczkiewicz’s @dephixeb (sign/) 3D animation took the concept somewhere genuinely cinematic.
Full case study at ed-walker.com/work/smit
#BrandIdentity #MotionDesign #BrandMotion #CreativeDirection #3DAnimation #InvestmentBranding
Meet Ed Walker! He is the man behind the Glasgow Bee Trail map and is responsible for our fabulous Glasgow Bee Trail branding 😊 We hope you love the map as much as we do.
Ed has been so easy to work with - he is a Creative Director with 25 years of experience making businesses look and feel like the best version of themselves and we def think he has captured Basil and Beetrice's best sides!
Ed works independently and handles everything from brand identity to animation, bringing the same care to the last detail as the first idea.
Wait till you see our Glasgow Bee Trail animation 😍 coming soon...
Ed works with start-ups, growing businesses, and established brands that want their creative to do more than look the part. So pleased to have Ed as part of the bee trail team 😊
A lot of identity work stops at the logo. Motion branding asks what happens next: when it animates, when it appears on screen, when it has to carry a brand through time rather than freeze it in space.
That was the challenge on this one. Full case study at ed-walker.com
#motionbranding #brandidentity #creativedesign
The Glasgow Bee Trail launches weekend of May 23rd/24th 🐝
Let Basil and Beetrice Bee take you to meet their friends, positioned around The Cathedral Precinct area.
There are 23 cute little bees created by @studio_mariscat to find on this fun, free, self guided tour plus 2 bonus bees.
Use the easy to follow, colourful map designed by @edwalkercd to help direct you on your bee hunt 🕵️♂️ Will you find all our bees or just some? Who is your favourite? Barbara or Billy or maybe Beau?
Each of the bees also has a little bit of history to share with you from an old washing green to Sir Edmund Hillary & cholera outbreaks.
Look out for @friendsofgri hives along the way. You might spot a real honey bee out gathering pollen 🌺 in the Medicinal Garden or at the Pear Orchard 🍐
Launch weekend 23rd and 24th May @friendsofgri museum open 11-4pm both days 👌🏻
Pop in if get a chance, pick up your map & join in our celebration of the trail which will leave you buzzing.
Bees, freebies & a whole lotta fun 🤩 For big kids & little kids.
#glasgowbees
#glasgowbeetrail
#thingstodoinglasgow
#freefun
AI 📸 – The best headshots I’ve never had taken… I’ve been training an AI model on my own face and experimenting with different photographic styles. Some of the results are genuinely impressive. Some of them looked like a haunted waxwork. 😄 No cameras. No studio. Just curiosity and a lot of learning.
