Another feature announcement—and the only collaboration covered in the book. This one’s especially unique as it’s also the only bilingual track.
@jmacrawthentic and
@eduaz_
We broke down their track How It Sound from the album Monumental Exchange—a deep dive into craft, chemistry, and cross-cultural connection. Both are sensational humans and were amazing to chat with. It was a real eye-opener and a reminder that at the heart of it all is a shared love for the art.
Excerpt:
Writing a song is challenging enough, but collaboration raises the stakes—especially in hip-hop, where individuality and authenticity reign supreme. Every bar, every flow, every cadence has to stay true to the artist’s voice while still meshing with their collaborator’s style.
That’s what makes “How It Sound” by J-Mac and Eduaz—who raps in Spanish—such an intriguing case study.
The interplay between languages. The subtleties of meaning which can shift in translation. The task of making the song resonate emotionally across cultural lines. All of these add layers of complexity to creating a track.
But instead of seeing these challenges as obstacles, J-Mac and Eduaz lean into them. In doing so, they prove something fundamental: music, especially hip-hop, is a universal language. Flow, rhythm, and passion carry weight, even when the words take on different shapes and sounds.
The key to making it work? Mutual respect.
For the artform, the music, and each other (with maybe a beer or two along the way). Both J-Mac and Eduaz are cut from the same cloth. They’re honest, genuine, and committed to their craft. That shared ethos strips away the usual creative tension which can come with collaborations, allowing their styles to blend naturally rather than compete for space. It’s not just about spitting bars; it’s about telling their truths, in their own voices, and finding a way to make them complement each other. #BehindTheLines #ArtOfWords #lyricism #emcees #australianhiphop
