There are places that lend themselves to certain kinds of brands. And then there are places that feel, almost uncannily, as though they have been waiting for them.
Abbot Kinney is one of those places — and it is here that Merz b. Schwanen opens its third global store.
Laid-back yet fast-moving, it is Los Angeles distilled into a single boulevard: where small-batch is standard, materiality and process are paramount, and everything is considered. Tinged with the European influence woven in by its founder’s original vision, it carries an enduring sense of artistry and counterculture. A natural home for us.
A sibling to Berlin and New York, the new store finds its place among LA’s decidedly put-together yet pointedly unpolished coterie of creatives — those drawn to original things.
Follow traces of sand from the beach to the boulevard, and you’ll find us.
From the Merz b. Schwanen Team, thank you for your love and support. We are here because of you, and we cannot wait to welcome you all. Thank you for allowing us to dream and to be part of your lives.
We would love to have you join us for the grand opening, held in collaboration with
@edgyalbert .
Discover us from 16 May at our Abbot Kinney store, located at 1638 Abbot Kinney Blvd, Venice, CA.
Date: 16 May
Time: 4 pm – 8 pm
Address: 1638 Abbot Kinney Blvd, Venice, CA
If you plan to attend, please RSVP at
[email protected]. If you are unable to make it, you are very welcome to share this invitation with any of your local contacts.
