The FFO stewardship program aims to revolutionise the commercial office furniture landscape by promoting reuse and recycling, diverting furniture from landfills and creating a more environmentally responsible approach to office furniture disposal.
Along with the identity, we developed awareness-driving tools including templates and a bespoke website to accelerate and legitimise the scheme among stakeholders.
These serve as a streamlined, elevated platform to engage stakeholders like suppliers, manufacturers, and asset managers.
#circulareconomy #brandidentity #stewardship #webdesign #webflow
Working alongside our dedicated #circulareconomy specialists, we helped bring to life product stewardship scheme Fit for Office across multiple channels.
FFO's visual identity represents our scheme's adaptability to various applications, from digital communications to packaging.
The dynamic colours, shapes, and typography that characterise the brand aim to embody the forever evolving lifecycle of office furniture within the scheme.
#productstewardship #brandidentity #typography #productpackaging
Every year, a staggering 35,000 tonnes of office furniture end up in Australian landfills. @edgeimpact.global ’s response is FFO - a groundbreaking product stewardship scheme that aims to transform the commercial office furniture landscape.
Inspired by modularity and circularity, we crafted a visual identity that reflects FFO's mission to promote reuse and recycling.
#productstewardship #brandidentity #circulareconomy
As we reflect on the past year, we're so grateful for the opportunity to have worked with such wonderful clients and to have been a part of some truly impactful projects. Here's to an even brighter future creating a world where unsustainable is unthinkable.
What started as a fun tradition, has now become a curation of music and art that sums up the past month. Our monthly playlist series gives us all a platform to share music and design with the outside world. It also gives us an opportunity to collaborate and play together as a studio, free from briefs or boundaries.
We're looking forward to continuing with our little monthly tradition in 2023; regardless of whether anyone actually listens to them or not (link in bio if you do).
Last month, we were invited by @jmcacademy to talk to students as part of their ‘Design in Context’ class. We touched upon our individual creative practices and how it led us to be a part of Edge.
We shared past projects, processes, experiences and learning curves that shaped and redefined our values of what it means to design for good in the context of sustainability.
Thanks so much Melissa Silk @silkmel and @jmcacademy@jmcacademydesign for the opportunity to speak and reflect back on our journeys from being a grad to Goodness to global impact with Edge.
The Bushfire Resilient Homes Toolkit brand's simplicity and application made for consistent, direct messages across a range of channels.
We helped develop tools and templates to accelerate the adoption of climate resilience and climate adaptive household upgrades across residents, councils and industry. These tools ranged from awareness driving campaign materials to guides that could help people facing a variety of impacts, and be ready for the ‘here and now’ through to ‘prepare and plan’ for the future.
The Bushfire Resilient Homes Toolkit features a series of interactive and practical guides for home owners, councils, and industry bodies to start making their communities more bushfire resilient.
We gave the initiative a unique identity and built an extensive suite of assets to deliver toolkit into the hands of those who need it most.
The Bushfire Resilient Homes Toolkit brand's simplicity and application made for consistent, direct messages across a range of channels.
We helped develop tools and templates to accelerate the adoption of climate resilience and climate adaptive household upgrades across residents, councils and industry. These tools ranged from awareness driving campaign materials to guides that could help people facing a variety of impacts, and be ready for the ‘here and now’ through to ‘prepare and plan’ for the future.
Our people are at the very centre of our brand.
It’s a representation of the amazing skills, ideas, personalities and talents from around the globe that have come together to make Edge what it is today.
Our brand imagery symbolises our connection to nature, technology and our future focussed approach.
It’s regenerative and fluid, creating an abstract visual representation of how we work.
3D Artwork by @lilsilsol
Flexibility, consistency and clear communication are key elements to our brand.
Through bespoke illustration and iconography we tell the most complex of stories in the most compelling of ways.
