📲 The results of our 'Technology in research' study shows there is a great need for robust protections for individuals’ data and privacy before researchers can implement these types of technologies into studies. Education and transparency on how respondent’s data is used are of utmost importance if they are to be used successfully.
At Edentify, we continue to invest time and resources in assessing how new technology can be used and introduced where available and appropriate. However, it needs to be beneficial for all parties involved and proven to work effectively. It cannot just be for the sake of doing something new and shiny.
Link to the full article is in our bio 🔗
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#easter #easterbunny #technologyinresearch #marketresearch #technologies
A lot has transpired over the past few weeks regarding the #newsmediabargainingcode and here at #Edentify, we wanted to know how consumers felt about Facebook and Google paying for news and how the removal of #Googlesearchengine or #Facebook banning Australians from accessing news on their platform would affect them directly, so we asked our dedicated research community.
For marketers, the biggest questions to come out of the research were; how quickly could your brand react if there was no #Google or #Facebook? and what contingencies do you have in place?
You can read the full #findings here via the link in our bio 🔗
➡️ We asked people how the pandemic lockdowns affected their gambling habits, here’s the results 🎰 click the link in our bio to read more 🔗
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#marketresearch #research #researchresults #gambling #gamblinginaustralia #australia #travel #pandemic #lockdowns #covid_19 #covid
