Thank you to the patients, our tiny production team and the legends across Ogilvy Health & Bowel Cancer Australia, for a wonderful collaborative experience.
If I’m honest, this project rattled me at times, but the people at the heart of these stories, unanimously had an attitude of making the most of every day on this planet, and that became the ultimate take away.
This campaign is not harbinger of the inevitable, but a reminder of how much we have to be grateful for in every moment. It’s no coincidence that the work I’m most proud of in my career, has a lasting effect on my perspective.
Steph from BCA sums up the message “Younger people are dying from a disease that is 99% treatable when caught early, yet bowel cancer awareness remains low. This campaign aims to change that.”
Listen to your body and know the symptoms.
B - Blood in your poo
O - Obvious change in your bowel habit
W - Weight loss you can’t explain
E - Extreme tiredness for no reason
L - Lump or swelling in your abdomen
Client: Bowel Cancer Australia
Julien Wiggins – CEO, Bowel Cancer Australia
Stephanie Bansemer-Brown – Marketing and Publicity Manager, Bowel Cancer Australia
Creative and strategy: Ogilvy Health Australia
Media: Assembled Media
Zac Chapman – Managing Director
Samantha Murphy – Client Manager
Production: AIRBAG
@airbag.co
Director – Eddy Bell
Managing Partner – Adrian Bosich
@adrianbosich
Executive Producer – Martin Box
@boxy71
Executive Producer – Renae Begent
@renaebegent
Senior Producer – Megan Ayers
@meg_on_toast
Cinematographer – Jason White
@jasonwhitedop
VFX – AIRBAG
Post Producer – Nick Venn
@hummbug
VFX Supervisor – Rob Ride
@rob.ride
Lead VFX Artist – Will Lovett
Compositor – Heidi Wentworth-Ping
@theheidipie
Offline Editor – James Ashbolt (ARC Edit)
@the_flashbolt
Motion Graphics – Gabriel Tick (Studio Union)
‘Let Go’ by Cash Savage and the Last Drinks
@savagedrinks
Music Publication c/o Gaga Music
Music Editing & Sound Design: Brendan Woithe & Declan Diacono (Klang Studios)
Sound Post Producer: Analese Cahill (Klang Studios)
VO: Luke Mulquiney
@lukemulquiney