Welcome to our space of responsible luxury. Every piece here is hand engineered from discarded industrial leather off cuts and transformed with patience, skill, and imagination.
This journey has never been easy, though every challenge has been worth it. We are reshaping the future of fashion with a new lens that celebrates craft, innovation, and the promise of possibility.
#econock #luxury
IMPACT - We’re fortunate to have built a close-knit team deeply aware of upcycling, more so than most. We take pride in training others for this Green Skilling future, ensuring no one is left behind in the journey toward sustainable craftsmanship.
#lifestyle #fashiongrammer #fashiongram #instafashion #sustainablefashion #slowfashion #ecofriendly #ethicalfashion #ecochic #ethicalstyle #recycle #ethicallymade #nowaste #sustainability #sustainable #sustainableliving #environment #zerowaste #recycle #reuse #fashion #handmade #renewableenergy #circulareconomy
The vision behind The Shorai Collection.
Gouri Rawat, Creative Lead at Econock, walks us through her moodboard process from western silhouettes to traditional Indian armory.
Connecting design across continents
#shoraicollection #moodboard #designprocess #craft #design
Meet the Jayden Crossbody Bag
🔗 Made with Shorai™
Designed to move seamlessly across daily routines, travel, and occasion wear, it integrates function without disrupting form.
Because utility should feel intentional.
#biobased #artisan #travel #sustainablefashion #innovation
Designed by overthinkers, so you can live thought-free
🔗 Shop The Shorai Collection by Econock now
#FashionReel #StyleInspo #WearableArt #ShoraiCollection #Moodboard
What is Shorai™?
Derived from plants and designed for end of life, the Rheom x Econock Collection is made with 91% biobased Shorai™.
Shorai is more than a leather alternative, it is the future of materials.
Want to hear the full story? Catch our conversation with Sarah Teresinski (@redeux_style ) on Rheom’s YouTube.
#Biobased #MaterialInnovation #CircularEconomy #SustainableFashion #LeatherAlternative
Today we ask #WhoMadeMyClothes
So, who made the Shorai Collection?
Master Artisan, Econock: Aleem Ashraf
Second Master, Econock: Phul Babu
Junior Artisans, Econock: Mashroor & Saleem
Creators of Shorai™, @rheommaterials : Dr. Carolina Amin Ferril, Dr. Alex Kalin, and Dr. Bobby Haney
By highlighting the artisans and karigars creating the Shorai Collection, we encourage you to ask yourself: “Who made my clothes?”
Thank you for the wonderful conversation Sarah Teresinski (@redeux_style ), Gouri Rawat (@iamnotcommittedtothisatall ), and Megan Beck (@megan1beck1 )
Full interview on Rheom’s YouTube now.
#Biobased #RanaPlazaNeverAgain #RememberingRanaPlaza #CollectiveAction
The wait is finally over 🖇️
To celebrate Earth Day and the start of Fashion Revolution Week, Rheom & Econock have launched their first capsule collection, made from 91% biobased Shorai, now available for purchase.
Designed for everyday utility, or the global traveler, this collection reflects their shared belief that you can change your impact, without changing your life.
Design: @econock_studio
Materials: Shorai™ by @rheommaterials
Shoes: @scarabeo_shoes
Model: @giada_ferrarinii
Videographer: @marliesdanielle
Team Photographer: @eeshan_hazarika
Video editor: @socadagui91
Made from plants, for you.
#whomademyclothes #earthday #sustainablefashion #biobased #collab
Econock × Rheom
Introducing the Shorai Capsule.
A considered expression of sculptural form and modern restraint, the small goods are crafted in Shorai™ embodying precision, fluid structure, and elevated material innovation.
Rooted in intelligent minimalism, this collaboration celebrates quiet luxury, precise form, and material intention, where sustainability meets a polished, editorial sensibility.
Launching soon.
#Econock #Rheom #QuietLuxury #ModernTailoring #circulardesign
Designed as the most intuitive entry into biobased materiality, this capsule translates innovation into refined, everyday form.
An iconic movement jacket with a sculptural funnel neck and double zip closure anchors the range, paired with an asymmetric skirt finished with biodegradable corozo fasteners. A modular system of fewer, smarter pieces, conceived for effortless modern wear.
