As part of the Cannes Lions International Festival of Creativity, I went to Cannes to discover all the new campaigns that won awards in 2024. To mark the release of the trend report on which I worked for a month with the HUB Institute to analyse the advertising discourse of hundreds of brands, I create this teaser.
📹 Photos & videos : Helmut Meijer / Matheus De Moraes Gugelmim / Love The Work / Cannes Lions / Team Hub Institute.
🎚️ Crédit music : Special Forces · Shashwat Sachdev
Uri - The Surgical Strike (Original Background Score) Zee Music Company.
💻 Video editing : Eclips.corp.
