This year, we brought a touch of Parisian seaside to Sydney with La Plage Longchamp — marking the Maison’s first-ever consumer activation in Australia.
Set against the back drop of the iconic Shark Beach, the Nielsen Beach Club was transformed into the immersive Longchamp Beach Club for 10 days, capturing the spirit of effortless summer dressing through the Catch the Parisian Wave collection. Guests were invited to experience a curated program of summer-inspired activities, including breathwork and meditation with Body by Berner founder Bernadette Sukkar, watercolour workshops by Atolya, sunset mixology classes, scarf and Le Pliage Filet styling sessions, and live sunset performances.
From Longchamp gelato, mint-striped beach chairs and beach tennis, to fashion, music and community moments by the water, every detail was designed to bring the Longchamp Summer universe to life on the shores of Sydney.
@longchamp 
