Last week, our Founder @renataamaralmorris was invited to speak at the University of California Irvine.
To be involved with such a dedicated group of students really inspired our creative team. This panel was just a small part of EAT’s sponsorship of the Design-a-thon, and we’re thrilled for you to find out what we’re working on with these students!
At EAT, we believe that connecting to the next generation of designers is a big part of our mission, and it should be yours, too. We urge our fellow founders and creatives to reach out to their local design students. They have so much to offer. We promise you’ll be surprised!
Seeing your work pay off is a feeling like no other, and something EAT and TACEO have in common.
TACEO, because they immediately made global waves after their launch last year, raising $5.5M.
EAT, because we were the studio behind the pitch that made that happen.
We collaborated with TACEO on their groundbreaking deck and, again, on a landing page for the startup’s website; translating complexity into clarity, trust, and a future-forward narrative.
Thank you to the team over at TACEO for their brilliant work — without which we wouldn’t have such an interesting (and important!) visual story to tell.
We LOVE to watch movies. But there’s something we like even more: helping make them happen.
@nbc is one of EAT’s longest collaborations. We’ve helped them pitch numerous new films through dynamic presentations for partners, studios, and even cinema theaters.
Call this the behind-the-scenes of the behind-the-scenes.
Today, we’re bringing a little of that movie magic to you. Enjoy!
One of our main goals for 2026 is to level down the gatekeeping.
Moodboarding and reference hunting is a crucial part of any design project and, somehow, it became tabboo to talk about what brands (or even other studios) you reference for a specific project. Definitely a very interesting topic for which we plan on talking more about soon!
For now, here’s some work in progress straight from our moodboard for an app that is asking for extreme simplicity. Clean, straight-to-the-point, minimalistic. A world so simple that it becomes completely ownable. And that’s straight from the brief: “Built to be an ownable word and scalable across verticals”.
For those still employed (it’s difficult out there!), there's a growing recognition that having a strong online presence is essential.
Meet Ethan Evans, a former @amazon VP speaking on Clarity, Purpose and Fulfillment. A personal brand was exactly what he needed to highlight his unique blend of corporate leadership expertise, empathetic guidance, and unwavering commitment to transparency.
Our aim was to position Ethan as a distinctive and influential figure in the crowded field of career coaching, appealing to professionals seeking authentic and fulfilling career and life paths.
We’re remembering a project that made everyone feel more confident: us, and our client.
@fedex had a little challenge: they were 7 days away from a huge conference presented by the FedEx’s CEO, with no presentation deck to show.
EAT came to the rescue with a global team across 4 different timezones, working around the clock and in constant communication.
We turned FedEx’s Brand Book upside down in record time, searching for a storyline that would be impactful enough for 40,000 attendees. Inspired by delivery boxes (the #1 font of inspiration, naturally!), we designed a modular system shaped by simple geometrical shapes that worked across static and animated slides.
“WOW. Just....wow.” is just one of many quotes from C-levels who, every single time, claim to feel more confident with our presentation decks.
Here’s to saving more brands days!
We love creating products that embody the essence of the people behind them, and we’re even more proud when that hard work gets recognized. Trinche received a Behance Appreciation Award!
To build around culture is a process that takes soul and honesty. Trinche came from that place — hecho in Mexico! We merged personality with strategy: from positioning to naming and from the visual system to the narrative.
Trinche is personality, bottled. And now, it has an award in the Packaging Category.
@getmiggy arrived at EAT with a clear vision: transforming science into canine longevity, and we translated that into a human, modern, intentional identity.
We built a visual system that’s clear and sensitive, moving away from the “generic wellness green” and finding its own aesthetic voice.
A brand that starts small, but is structured to grow as an ecosystem, with clarity, care, and future in every detail.
TACEO has raised $5.5M, and EAT helped build the brand and the pitch that brought this vision to the market.
A technology that already protects 14M people through its partnership with World (Sam Altman).
We translated complexity into clarity, trust, and a future-forward narrative.
It’s so reassuring to see the results of the work already paying off (literally 🙂) and that TACEO’s work is already making global waves.
@google@youtube invited EAT to create a visual system that could represent its global network of creators. We translated collaboration, trends, and insights into a modular, clear, and flexible identity. One that lives both inside and beyond the brand. The result is an ecosystem instantly recognizable across every format, from social to streaming. A project that proves design is culture, scale, and simplicity built for the real world.
EAT, designing systems that connect people, creativity, and culture.
See the full case study on our website and the story about how the project happened (hint: there were two bulldogs involved) on my linkedin.
x
Renata
Welcome home, summoner!
We developed the brand system for Act 1 of Spirit Blossom Beyond, marking the return of one of League’s most beloved events. This serene festival unfolds like a deep myth, revealing layers as it goes. Crafted to create a harmonious, immersive, and emotionally rich experience, it is designed to evolve alongside the story.
LTA for Riot Games and the world’s biggest esports game, League of Legends.
Riot Games brought us the challenge to merge three major leagues into a single brand: LTA, League of Legends Championship of The Americas.
From naming and messaging to visual identity and broadcast design, we built a brand that unites fans across the region while setting a new standard for esports branding.
Challenges:
Balancing Legacy with Innovation: Creating a fresh, competitive identity without losing fan loyalty.
Complex Brand Architecture: Designing a unified brand while allowing for distinct North and South identities.
High-Stakes Broadcast Experience: Creating a clear, engaging system for multi-language, cross-platform streams.
Scalable Systems for Global Teams: Building a flexible system that works for both global and local teams.
Deep Cultural and Game Understanding: Crafting a brand that feels authentic to both the game and regional fanbases.
Proud to have partnered with Riot Games in shaping the next era of League of Legends esports.
