Three seasons into ZipFit! Cheers to many more to come. I'm really proud of the brand and business we've shaped and the community we've fostered.
At the start of our highlands hike today, a guy offered me some Elk jerky. Naturally I took him up on the offer and we got to talking. He is from Taos, low snow year down there, yada yada. ZipFit came up and he was like, "oh yeah I'm rocking ZipFits right now. In fact someone on your team reached out and sent me a cool hat and my friends all got jealous." Whaddaya know, that was me, two years ago, and I remembered his name and our conversation.
It's rewarding making a quality product that lasts a long time. It does mean more interactions with customers throughout the buying process, but those interactions are part of a lasting network. Pretty neat to have a huge network of skiers all over the globe that are fanatical about our brand.
Grateful for @zipfit - for getting to operate a company in this beautiful place - for Chris and Thomas - for our skiers - and for skiing. What a beautiful way to engage with the world.
#getcorked #zipfit #zipfitrealgood
We asked pro trail runner @easy_dog to show us how he packs all the fuel and electrolytes he needs. He’ll be putting this strategy to the test at tomorrow’s Ultra Trail Snowdonia 100km.
Race well Jeff. 💪🏻
Ultra Trail Snowdonia
5:30am tomorrow
65 miles
18,500ft of climbing
All of the gratitude to get to play in these mountains. Think of me 🤗
@on@precisionfandh
Kit one or two?
Six years with @on and grateful for the support - this year I plan on running:
chianti
snowdonia
high lonesome
cape town
...and a lot around Colorado and New Hampshire.
#ontrail
photo 1: @hyst_erica
After a course-record win in 2025, Jeff Colt isn’t moving on. He’s coming back.
The On athlete returns to High Lonesome 100 in 2026, drawn by more than just a course record. In this conversation, Jeff shares why this race stayed with him, what separates High Lonesome from other 100s, and what unfinished curiosity still pulls him back to the Sawatch.
Legacy isn’t always about defending a title. Sometimes it’s about answering a calling.
@easy_dog is a professional ultra-runner with On who has some incredibly big efforts to his name including a top 10 finish at Western States, a new course record at High Lonesome, the Hut Traverse FKT, and much more. Most recently, Jeff went out and set the FKT on the Mahoosuc Traverse, a Northeast premiere route that is steeped in trail running history. He took around 40 minutes off the already incredible record set by Hillary Gerardi. In this episode we discuss Jeff’s Mahoosuc Traverse and much more—available on Spotify, Apple Podcasts, and YouTube!
🎬 Coming Soon: Into The Aspen Backcountry
When the City of Aspen retired the long-running Aspen Backcountry Races, local trail runner and mountain enthusiast Jeff Colt wasn’t about to let a beloved community tradition fade into history.
Into The Aspen Backcountry dives deep into the heart of Colorado’s mountain culture, acknowledging Colt’s mission to revive and reimagine an event that celebrates grit, community, and the wild beauty of the high country.
Stay tuned…full documentary drops this Thursday, October 30th at 12:00pm MT on the Aravaipa Running YouTube Channel!
#AravaipaRunning #AspenBackcountry #aspen #colorado #aravaipacolorado #TrailRunning #UltraRunning
On Saturday, July 19, 2025, APL athlete @easy_dog claimed victory at the High Lonesome 100, winning the men’s race in a course-record time of 18:52:00.
Targeting a 19:30 finish, Jeff delivered a near-flawless race—executing with precision, resilience, and world-class preparation. His performance is a standout example of what dedicated training, smart strategy, and focus can achieve.
Some of the keys to Jeff’s success:
• He and his coach, Corrine Malcolm, created a strategic race plan, anticipating particular sections to run with composure, identifying key aid stations/water access, and when to make his move.
• He has dedicated years to honing his craft and this achievement was years in the making.
• He integrated strength training 1-2x/wk in the last 15 months, starting with the basics and improving steadily over time.
• He and Danny worked on a core and hip strengthening program to build back after a hamstring injury in the summer of 2024.
• He went all-in on his nutrition preparation, performed extensive GI training and testing, sodium and sweat testing to inform a detailed, periodized race plan.
• He has worked with his sports psychologist, running coach, and strength coach to identify life stressors and adjust training as needed to keep training load in step with life balance.
We’re proud to support Jeff with strength training and nutrition as part of his performance team.
#ultrarunners #trailrunning #athletedevelopment #performancetraining #strengthtrainingforrunners
Like a caesura in music or poetry // The dream ridge is a break in a series of dramatic summits // Separating prominent Mount Sopris from Capitol Peak and the rest of the Elk Mountains // Placing emphasis on how special Sopris is; she stands apart.
The @aspenbackcountry Marathon returns tomorrow with a new 50K and the Heavy Half after a 1 year hiatus. Lean a bit about how this event is making its comeback thanks to @easy_dog & @cityofaspen partnering with @aravaiparunning .
This classic mountain race offers up some of the best trails in Aspen and one of the most festive finish lines you’ll find at Rio Grande Park Right in the heart of Aspen - paired with the annual Ducky Derby - a fundraiser for the @aspenrotary .
Follow some of our coverage this weekend as @aspenbackcountry presented by @on makes its return!
