Our founder and designer Irene Brown has worked almost 25 years as a designer and developer in the Australian footwear industry and as a committed vegan, personally experienced the limited choices in stylish and comfortable footwear that aligned with ethical practices. Discovering the limitations- designer shoes often sacrificed comfort, with comfort-focused options lacked aesthetic appeal - led to the birth of a e’serdiv, a brand committed to seamlessly blending style comfort and cruelty-free choices. With insights gained from decades in the industry, Irene is committed to redefining the future of footwear with a simple yet powerful ethos: “No more compromising.”
Welcome to a new era in footwear.
#esderdiv #crueltyfree #femalebusiness #femaleentrepreneur #shoes #fashion #vegan #veganshoes #vegansofinstagram #capsulewardrobe #nomorecompromising #elegantcomfort #assertive #ethicalfashion
Welcome to my world.
Where style doesn’t cost your values.
Where comfort isn’t an afterthought.
And where doing things differently is the whole point.
To everyone who’s just joined, hi, I see you and I’m so grateful that you are here!
Cruelty-free shoes. Designed for real life.
The shoe that nearly sold out this week!
We have the most stylish customers everrr!! Loved the whole outfit and it was a yes to the @e.serdiv shoes
Thank you for all the fun in store this weekend!
We pretty much sold out of these shoes this week - more coming soon!
Style the new @lady_petrova with me! You’ve seen her on Project Runway, she’s dressed @honeymoon and now you can shop her range ✨✨
We started with a @lady_petrova lace sash, a pair of @gliese504 hand dyed jeans, and cream @e.serdiv loafers. We tied on a few more to create some fun levels.
These pieces are so versatile - wear them as a top or over jeans or skirt. @lady_petrova ‘s one of a kind necklaces and scrunchies finish the look.
See you soon in store!
248 Johnston st Fitzroy
Wednesday-Saturday 11-5, Sunday 12-4
Not everything is made for everyone.
And that’s the point.
I’m not here to dilute my values for approval.
I’m here to build something better, for people who care about how things are made.
Unapologetically cruelty-free. Always.
#crueltyfreefashion #veganfashion #veganleather #ethicalfashion #Sustainablefashion eserdiv consciousconsumer shopwithpurpose fashionwithvalues mindfulfashion
A vegan leather alternative made from apple waste. 🍎
Luxury footwear, designed for comfort, made with intention.
#VeganLeather #SustainableShoes #EcoFashion #AppleLeather #SlowFashion
