29 today🚀 When I moved to LA, all I had was a big dream and the courage to bet on myself to make that dream come true. Years of passion projects, risk, and pressure eventually stacked into something real, and now my career has elevated to the next level with a Super Bowl commercial.
The greatest gift from all of this though was doing it alongside my closest friends, and feeling the overwhelming weight of support from people across every chapter of my life. Friends, family, mentors, and strangers who showed up voting, sharing, and backing us for weeks.
I’m so incredibly grateful for everyone who has believed in me every step of the way, especially when it counted. You didn’t just help a project, you changed my life.
All of our dreams can come true, if we have the courage to pursue them. NOW GET OUT THERE, LET’S GOOOOOO!!! Dorito Dorito Dorito Dorito Dorito Dorito Dorito Dorito Dorito Dorito Dorito Dorito…..
WE WON!!!💥🛸 Today is one of the greatest days of our lives, and it’s all because YOU ALL showed up and voted for us, supported us, and encouraged us to chase our wildest dreams.
We both truly believe that everything in our lives, the projects we’ve made and the friendships we’ve built, has led to THIS VERY MOMENT. We can’t thank @doritos enough for giving us and so many other incredible filmmakers the opportunity to showcase what we can do on what is quite literally the Oscars of commercials — WE’RE GOING TO THE SUPER BOWL!!!🏈🔥
Our biggest takeaway… is that you can truly achieve your wildest dreams so long as you never lose faith in yourself, your vision, your loved ones, your community, and God. All of our dreams can come true, if we have the courage to pursue them.
Last year our lives changed forever and you helped make that possible.
Doritos held a contest where fans could submit their ad and the winner would get $1M and have their ad play at the Super Bowl. When our spot made top 3, the final decision came down to public voting. That is when all of you showed up. Friends, family, acquaintances, and even complete strangers rallied together to push us through the finish line as we were giving this contest our ALL.
Running on just a few hours of sleep each night, we campaigned through texts, social videos, and news outlets relentlessly. I mean we literally never left the house and even had friends grocery shop for us and heat up our microwavable food. I’m not joking, it was seriously life or death for us.
We have always been big dreamers. We knew losing was a possibility, but we also knew we would only accept that outcome if we had truly given it everything. What we did not expect was how that commitment would inspire so many people to come alongside us. You voted daily. You told your friends and family. You reminded us that belief is contagious. I am not sure you will ever fully understand how much every single vote meant. We saw what is possible when you focus fully, commit completely, and dare to dream as big as you can. It proved to us, and to our world of friends and family, that bold dreams paired with relentless effort can overcome even the most impossible odds.
We know without a doubt that God’s hand was over this entire journey. In so many ways, it felt like every step of our lives had led up to this moment. There were too many perfectly timed opportunities for it to be all coincidence. We truly believe none of this would have been possible without Him. God opens the door, but YOU have to run through it. He will steer the boat, but YOU still have to row. This experience reminded us that faith and effort go hand in hand. We trust Him fully, and then we work relentlessly towards the opportunities He has placed in front of us.
All this to say, thank you! We are eternally grateful to you all and can’t wait to share more of the crazy fun projects we’ve been up to! @doritos #doritos #superbowl #dreamers
Meeting @prattprattpratt was an honor and inspiration. He’s someone who has achieved so much and carries it with humility, kindness, and generosity. Dylan and I shared our journey with him and he genuinely encouraged us to keep dreaming big! #chrispratt #mercy #inspiration #sidequest #director
Earlier this week, Doritos named director duo @dylanjbradshaw and @natenorell the winners of its revived “Crash the Super Bowl” contest, which challenged creators and brand fans to produce a 30-second Super Bowl ad for Doritos without using AI imagery.
The Doritos commercial is the first project Bradshaw and Norell co-directed, they told Ad Age. The two first met a few years ago while working as directors and producers for content creator Zach King.
After spending a week and a half developing the idea for the commercial, Bradshaw and Norell had just two weeks to film and edit the entire project, they said. On Nov. 9, the duo and their production crew pulled an all-nighter at a cabin in the California mountains to film the entire commercial, Bradshaw said. “It was a night shoot, from 6 p.m. to 6 a.m., and it was wild,” he said. We were up in the woods, in the mountains. There were animals everywhere and it was cold. We were in the thick of it, quite literally.”
Bradshaw and Norell assembled a small visual effects team—including their friend Jace Hardwick, founder and CEO of video production company Action Studios—to create the moments of physical comedy in the ad, such as the alien’s spacecraft exploding and the UFO enthusiast being wildly flung around by its tractor beam, Norell said.
📲 Read the full story at the link in our bio.
You can’t lose if you don’t quit. From sleepless nights and applying everything we’ve learned as filmmakers, to taking risks and pushing ourselves as content creators, we gave this our all to find peace in whether or not we’d win or lose. Now as we reflect on the journey that got us here, we just want to encourage anyone who’s watching—don’t let your dream die. Keep it alive by choosing to bet on yourself, to keep failing forward, and to never quit. Your big moment could be (literally) just around the corner 🎬🛸
And to anyone who’s been following the journey, thank you for taking the time to vote for our submission, and for supporting us throughout the highs and lows that got us here!
#Doritos #SuperBowl #TodayShow
AND THE 2025 DORITOS CRASH THE SUPER BOWL WINNER IS……..
🔺👽🛸 ABDUCTION 🛸👽🔺
Congrats to @dylanjbradshaw & @natenorell on winning $1 Million and your commercial being shown at the Super Bowl 🤑🏈 #DoritosCrash
If I become a millionaire, I won’t tell people but there will be signs… 🦇
Vote for Abduction at DoritiosCrash.com to help bring our dreams to life! We could have our video play LIVE at the Super Bowl, and win $1M—truly life changing. Your votes, reshares, and support truly means the world to us!🖖🏼👽🛸 #doritoscrash
