While AI floods the market with synthetic content, M. @BradleyHoos (CEO, @outloudgroup Group) explains why this shift actually increases the value of human-led marketing and real-world authenticity. We shot this interview at the @POSSIBLE show. Full episode in the comments.
hashtag#TheAdPodcast hashtag#InfluencerMarketing hashtag#AI hashtag#CreatorEconomy hashtag#PerformanceMarketing hashtagMarketingStrategy hashtagGenAlpha
Thanks @strikesocial for sending me.
Check out this clip with @MichaelLehman NA Prez for @Equativ
“In business, the most dangerous state isn’t a bad market—it’s uncertainty.
Over the past two years, we have seen how uncertainty can lead to market paralysis. While there are clear strategies for dealing with both troubled and growing markets, there is often no clear path forward when the future is unpredictable.
When the global economy and the state of the world become unclear on a 3-to-6-month horizon, everything simply pauses.”
How are you navigating the current landscape?
#BusinessStrategy #Leadership #MarketTrends #EconomicUncertainty
Full interview in comments. Thanks @StrikeSocial for sending me.
Check out this clip from @ChristopherPaquette the ceo of @DeepIntent at @POSSIBLE
Pharma is a “different beast” when it comes to marketing. Between strict regulations, creative constraints, and HIPAA requirements, it is arguably the hardest industry to advertise in.
While the virtue of programmatic advertising is using data to create personalized experiences, general-purpose platforms often struggle to tap into the necessary data effectively.
They have Re-engineered thier approach: Completely redesigned how they work with data to ensure it is handled in a privacy-safe way.
Built specific capabilities: Developed data assets specifically designed to help marketers reach both patients and providers.
In an industry where you can’t afford to fight with “one hand tied behind your back,” having a platform tailored to the unique demands of healthcare is essential.
Full episode in the Comments. Thanks @strikesocial for sending me!
In this episode of The Ad Podcast, Tara DeVeaux (CEO of BCG Worldwide) breaks down the true cost of ignoring the Black consumer and why cultural influence is the ultimate engine for brand growth.
#TheAdPodcast #MarketingStrategy #CulturalInfluence #ConsumerInsights #BusinessGrowth #ExecutiveInsights
Your agency shouldn’t be a source of angst. If the partnership is right, that weekly sync should be the highlight of your calendar. @JulieLevin (SVP, Strategic Growth at @Stagwell ) breaks down why “incentive alignment” is the difference between a successful campaign and a wasted budget.
#TheAdPodcast #AgencyLife #CMO #MarketingStrategy #BusinessGrowth Leadership MarketingROI
Check out this clip with @VerenaGruendel Director of Brand & Comms at @DMEXCO - Digital Marketing Expo & Conference. Full interview in the comments. We discussed:
The official theme is “Scaling Intelligence”.
The Shift from Testing: She asserts that the period of testing artificial intelligence is over.
Focus on Value: The current priority is to derive real value from AI applications.
Urgency of Scaling: Companies must focus on scaling AI in the coming years to avoid falling behind.
Combined Intelligence: The term “Intelligence” was chosen over “Artificial Intelligence” to emphasize that the combination of human and artificial intelligence creates a “real superpower”.
Thanks @StrikeSocial for sending me!
check out this clip from my interview with @SaraFagen the ceo of @Tunnl at @Possible .
We discuss Synthetic Audiences and AI Platforms: AI platforms are being used to talk to audiences, with some claiming up to a 95% accuracy rate for these synthetic audiences.
Recruitment and Real People: Despite the rise of synthetic data, there is still significant value in surveying real customers and real people.
Limitations of Synthetic Data: Synthetic audiences do not actually purchase products.
Future vs. Past Insights: Public opinion is viewed as a measure of the future, whereas synthetic research is believed to provide answers based on historical data from the past.
Coexistence of Methods: It is anticipated that synthetic data and real human insights will coexist, though real insights are preferred when brands are making major financial investments.
Continuous Data Feeding: Even in a synthetic environment, data models will likely need to be continuously fed with information derived from the general adult population.
Full episode in the comments. Thanks @StrikeSocial for sending me!
Check out this clip from my interview with ColleenMeenan EVP at @PublicisMedia and @BradFeinberg VP of Media at @MolsonCoors Beverage Company at Possible last week.
Stakeholder Expectations: Key stakeholders often mistakenly believe that AI solutions can be built instantaneously with the push of a button.
Time for Quality Output: Experience shows it takes significant time to produce AI-generated output that is high enough quality to share with consumers or use for actioning.
Training and Tool Limitations: Foundational elements must be trained, as AI tools are not intuitive and do not serve as a universal solution.
Data Foundations: A primary challenge is ensuring that data is both held in a compliant manner and structured correctly for future agentic use.
Team Adoption: A major current focus for organizations is fostering adoption of these tools among their teams.
Full episode in the comments. Thanks @StrikeSocial for sending me!
Check out this clip from my interview w @robynfreye the president of @CourtAvenue on what most agency founders do wrong and loose pitches, link in bio, thanks @strikesocial for sending me
