AD Nothing tops a Dua Lipa photo dump, except the Dua by AB pop-up at Selfridges. Powered by TFC5™ technology, the formulas are designed to support your skin barrier, boost elasticity, and keep your skin glowing long-term. Try out the collection, snap pics in the photo booth + get limited-edition Dua merch daily. On now until 27 May 💫
London, your weekend plans are here.
Swipe to see what you can experience at the DUA by Pop-Up ✨
📍 @theofficialselfridges , 400 Oxford Street, London W1A 1AB
🗓 May 14-27 2026 | 10AM-10PM
Thinking of visiting the DUA by AB Pop-Up? Consider this your sign.
The first 30 customers each day receive our limited-edition DUA terry-towelling pouch when buying the full DUA Routine.
Who's coming? 👀
📅 14-27 May | 10AM - 10PM
📍 @theofficialselfridges , 400 Oxford Street, London W1A 1AB
London, we’ve arrived! The DUA by AB Pop-Up has officially landed at @theofficialselfridges .
Here’s what to expect in store:
🪩 The first 30 guests to purchase the DUA Routine will receive a limited-edition terry-towelling DUA pouch.
📸An exclusive DUA photo-booth experience to capture your visit
💫 Take home collectable merch including the iconic DUA hair clips and NEW mini tote bag
🤝 1:1 consultations with our trained team to guide you through the DUA collection
📅: 14-27 May | 10AM - 10PM
📍 Selfridges, 400 Oxford Street, London W1A 1AB
First stop: London 🇬🇧🪩
We’re so excited to announce our very first DUA by AB Pop-Up. Join us from 14-27 May at @theofficialselfridges and step into a world of skincare that’s one step ahead - now in real life.
Here’s what’s in store:
💫 Be the first to discover the DUA Routine in person
🛍️ Shop your DUA by AB favourites
🪩 Take home our Pop-Up exclusive merch
📸 Step into our iconic DUA photo booth
We can’t wait to see you there!
📅: 14-27 May | 10AM - 10PM
📍 Selfridges, 400 Oxford Street, London W1A 1AB
Excited to share that the Renewal Cream has made it into @sheerluxe ’s Beauty Heroes: The Innovators list for 2026.
🔗 Shop the Renewal Cream at the link in bio.
#DUAbyAB #ABScience
Minimal routine, maximum glow. @sapna_rao uses the Supercharged Glow Complex and the Renewal Cream.
🔗 Shop DUA™ at the link in bio.
#DUAbyAB #ABScience
When we say "skincare backed by science” we mean it.
Every DUA™ formula is clinically tested and powered by TFC5™ technology - designed to deliver visible results in texture, hydration, and tone over time - not just promise them. The goal is simple: skin that is noticeably better from the first use, and continues improving with consistency. All made possible by AB Science.
🔗 Shop DUA™ at the link in bio.
#DUAbyAB #ABScience
On set with @dualipa : the secret to her perfect makeup base starts with the Supercharged Glow Complex and the Renewal Cream.
🔗 Shop DUA™ at the link in bio.
#DUAbyAB #ABScience
Customer tested. Glow approved. The Supercharged Glow Complex enhances your natural radiance with a soft, lit-from-within glow. Think soft luminousity, smoother texture, and skin that looks healthier from day one.
🔗 Shop DUA™ at the link in bio.
#DUAbyAB #ABScience
Your summer skincare lineup, sorted.
🫧 Balance with the Balancing Cream Cleanser: to start your morning with fresh, comforted skin.
✨ Activate with the Supercharged Glow Complex: to wake up your complexion and boost your glow.
🪩 Renew with Renewal Cream: to lock in hydration and leave skin smooth and refreshed.
🔗 Shop DUA™ at the link in bio.
#DUAbyAB #ABScience
