Oh sh*t, we’re LIVE!!!
What started as sheer frustration (because no natural deo actually worked) led us to create Dulesé. A high-performance natural deodorant that lasts all day… and then some.
Here’s what happens when you make the natural upgrade: 💚 Long-lasting odour protection 💚NO stains on your clothes 💚Gentle formula (see yuhhh, irritated pits 👋)
💚Buttery application - NO catching or pulling when applying 💚Clinically tested, plant-powered formula built to perform on men and women 💚Sustainability at every step - notice the re-fill function? 💚 No synthetic fragrances - COSMOS-certified, naturally derived goodness
💚 More bang for your buck, lasts longer than your supermarket one
💚Multi Functional - Our fragrance is THAT good, it can be used as a solid cologne
Head to now. Your pits will thank you.
In a world full of chat GPT written posts, I wanted to take to pen & paper to write a heartfelt thank you to everyone who voted for us in the 2025 NZ Viva awards. 💚
Yesterday, received the news that Dulesé got runner-up for the innovation award. Just two months since launching into market - HUGE.
With 1/100th marketing budget of big players out there, it feels like first place to get this kind of recognition. With no paid investment, just overwhelmingly positive word of mouth, we’re stoked.
Thank you to the incredible team at Viva, for backing us from day-dot. 💚 @ash_cometti@lucyslight
Australia’s new favourite natural deodorant has arrived. 🇦🇺
The reactions say it all.
Natural deodorant, without the compromise(about time tbh) No stains. No synthetic fragrance. No smelling weird by 2pm.
Just really good deodorant that smells incredible and works harder than you do.
Aussie, this is your sign to make the switch.
Be Natural. Do Less.
Dulese.com.au
#naturaldeodorant #cleanbeautyproducts #bondi
What our under-army’s been saying lately… 🥺
We get it… A lot of natural deodorants have wildly underperformed and given the category a bad rep.
That’s why we made Dulesé differently.🌻 Because “natural” shouldn’t mean compromise.
No stains. No synthetic fragrance. No weird earthy smell. No weird smells at 2pm.
Just fresh ‘pits and compliments from strangers.
We could keep talking about it, but we’d rather let the reviews do the heavy lifting. 💪🏽
Be Natural. Do Less.
Less synthetic chemicals. Less plastic. Less compromise. 💪🏽
Just really good deodorant that looks good on your bathroom shelf and works hard everywhere else.
Natural deodorant, without the crunchy compromise. How good’s that?🌻
Be Natural. Do Less.
Your supermarket deodorant had a good run. 🤭
Australia, Dulesé launches in 7 days. 🇦🇺 Our first drop is very limited, and our mailing list gets first dips (or should we say… fresh ’pits).
Be Natural. Do Less.
you already know where the link is… in bio!
Dulesé Diaries; Ep 03: Down Under(Army) 🇦🇺
I packed up my life in New Zealand and moved to Australia to build Dulesé.
Bold? Yeah.A little scary? Also yeah.
I wanted to bring our Under-army behind the scenes of how we’re building this.. not the highlight reel, the real thing.
In this episode:
💚 launching Dulesé into a new market (from my apartment… for now)
💚my first ever podcast (equal parts nerve-wracking + exciting)
💚 shooting content across Sydney (and getting kicked out more than once)
💚 running a business while being sick
💚a women in business event here in Sydney
💚 and trying to balance it all… including a trip to Bali with my best friends
Because building a brand doesn’t happen in isolation.
It happens in the in-between moments too.
This is me trying to live what Dulesé is built on:
Be Natural, Do less.
Even when “doing less” still looks like answering emails on holiday.
If you’re building something, thinking about starting, or just curious what it really takes, this one’s for you.
Amelia x
We’re giving away $450+ of Mother’s Day essentials, because the women who do it all deserve to do a little less.
We’ve teamed up with some of our favourite woman-founded brands to gift one of you a considered edit of products designed to elevate her everyday rituals, naturally.
How to enter:
🌿 Follow @du.lese@pegpaste@elacia.ritual
🌿 Tag a mum, mother figure, or someone who deserves this (one tag = one entry, enter as many times as you like!)
🌿 Share to your stories for bonus entries
Open to AU & NZ only.
Giveaway runs from Monday 6th May, winner drawn two weeks later. Let’s go. 🎁
This promotion is not affiliated with, endorsed by, or connected to Meta/Instagram
There’s something in the Dulesé sauce… 💚
We hear it all the time from our Under-army: “this is the first natural deodorant that actually works for me.”
That’s not coincidence, it’s intention.
Every ingredient has a job:
💚 Magnesium Hydroxide neutralises odour-causing bacteria. 💚 Tapioca Starch absorbs moisture to keep you dry. 💚 Greensil balances oil while keeping skin smooth. 💚Dermosoft® works on-demand to fight odour, all day.
A natural deodorant, perfected to perform.
Be Natural, Do Less.
Behind the scenes of launching in Australia… while working full time.💪🏽Less “I’ve got this figured out.” More “we’ll figure it out.”
But step by step, it’s happening.
To our Under-army 🤝 You’ve been building this with us from day one.
If you’ve got a friend, cousin, uncle, or colleague in Australia who’d love Dulesé… it would mean a lot if you sent this their way.
They can join the waitlist (link in bio) to be first in when we launch.
Be Natural, Do Less.
hopped off the plane at SYD with a dream & a cardigan… thousands of deodorants.✈️
Why?
For months, we’ve been seeing orders roll in from Australia. But shipping from NZ was costing $20 per deo and that didn’t sit right.
So instead of slowing down… we doubled down.
I’ve packed up my life, moved countries - to build this properly.
Bringing Dulesé (and fresh pits) to the land down under and after months of making it happen, we finally have a date.
Australia 🇦🇺 Dulesé is officially launching May 19th. Join the waitlist (in bio).
sundays are for going slow, resetting and doing less 🌿
start your day the low-tox way:
hydrate
breathe
move
fuel
fresh
pause
under army, what’s your favourite sunday ritual? let us know below 💚
