We are DSCVR Studios. Where captivating content meets thoughtful marketing strategies. đĽđ¸đąđŠđťâđť
Hey there đ weâre Johno and Alexandria, the team behind DSCVR Studios. This company has been a passion project weâve been developing for over a year. For the last decade, we have both individually focused on our separate careers in videography and digital marketing. Johno is a skilled filmmaker and photographer who knows how to capture beautiful, cinematic visuals that tell a story. Alexandria is an expert in digital marketing who specializes in creating paid ads and entire marketing funnels from top to bottom that help businesses scale. While we had success developing our passions into careers for ourselves, we were missing some elements that would allow us to provide the capabilities of a full service creative & marketing agency on our own. Together, we realized that combining our skill sets would make us a professional match made in heaven. Thatâs where the idea for DSCVR Studios was born.
But, this wasnât just any old idea that lives at the depths of your notepad, never to come to fruition. The next day, we started meeting weekly and developing, creating, and moving the idea for this business forward with purpose. The more certain elements and ideologies of our brand snapped into place, the more we knew we had something different from anything else out there. We continued to focus all of our energy and efforts into building the company that would allow us to pursue careers that combined our skills with our passions for the rest of our lives.
So, here it is! Welcome to the world, DSCVR Studios. đ¤
Everything that comes out of DSCVR Studios â from the branded concepts and messaging, to the design of our website, to the content creation and visuals â is crafted and created from scratch by us. Itâs a representation of who we are and the story we want to tell, and itâs something we hope to do for your brand as well. Weâre so unbelievably excited to share our vision with you all. We canât wait to get to work and collaborate with you and your brand soon.
-Johno & Alexandria
Hereâs how we handle your content marketing at DSCVR (hint: we do everything from top to bottom, so you donât have to lift a finger).
đ From creative ideation, mood-boarding, and brand messaging...
đšÂ To video, photo, and graphic design creatives shot and edited in-house...
đ¤Â To a full suite of digital marketing services including paid ads, SEO-optimization, conversion analytics, data dashboards, and complete marketing funnel design and optimization...
DSCVR Studios has you covered.
So you want your hotel videos to look like a commercial, huh? đ
Then, you need both A-roll and B-roll working together seamlessly.
đ °ď¸đĽ A-roll is your backbone.
Itâs the main footage that shows whatâs happening.
đśââď¸Walking down the hallway to your room
đ´Eating at the restaurant
âąď¸ Lounging by the pool
These shots move the story forward and give the viewer context.
đ ąď¸đĽ B-roll is where the details do the talking.
It expands the world and focuses in on the experience.
đŞÂ A key card opening up the door
đ The first slice of french toast
âď¸Â Sun peaking through an umbrella from above
This is what gives people a sense of the atmosphere.
When shooting hotels, think like a guest:
âď¸ A-roll shows the journey through the space
âď¸ B-roll highlights atmosphere, luxury, and intention
âď¸ Mix wide shots to establish scale with tight details to sell the feeling
âď¸Â Let movement guide the viewer from space to space
Hotels donât just sell rooms, they sell an experience (so your videos should too đ)
Combining A-roll & B-roll is how you turn a property into a destination, make your footage feel more polished, and convert viewers into future guests.
If you want your hotel content to match the luxury of your venue, this balance is everything.
đ Want to elevate your brandâs marketing visuals?
DM us or inquire with @dscvrstudios today to create hotel content that tells a story and sells the full experience.
#hotelvideography #visualstorytelling #ArollvsBroll #hotelmarketing #brandstorytelling
The world you create for your brand matters to your customers because they have to be able to imagine themselves in it. đ
If youâre buying a new car, does your mind immediately picture the interior and features of the car?
No, youâre thinking about where youâre driving and who youâre with.
Which means, youâve just created an entire story around a single product and formed a connection with it.
Your brandâs content should do the same for your customers.
Because good marketing doesnât feel like advertising, it paints a picture you can see yourself in. đ¨đźď¸
When your customers look at your content, you donât want them to see a company or product. You want them to feel a feeling. Imagine an experience. Believe in a vision for their future that you know your brand delivers.
When a brandâs content is so good, it doesnât feel like marketing and when a brand story is so intoxicating, everybody wants to dive in and be part of it. Thatâs when true brand magic happens. And thatâs what we create at DSCVR Studios â¨đŞ
DSCVR Studios partnered with Truly Hard Seltzer on bright, summer-toned creatives for their new Getaway Pack, focused on delivering the ultimate staycation vibes through creative and playful lifestyle imagery.
Our goal was to help the brand capture this simple fact: that all you need to access a vacation mindset (without leaving the comforts of home) are the bold new flavors of Trulyâs Getaway Pack⌠and some good friends to share them with.
#dscvrstudios #trulyhardseltzer #brandcreative #digitalmarketing #creativecampaign #visualstorytelling