Nomio

Almost a 10-hour day on the bike, for a five-second feeling of satisfaction. Since launching Nomio, we’ve met countless athletes, and the mindset is often the same. For most people, the equation looks irrational: high effort, low reward. But not for the elite. Not for Mads. The full video is now available on our YouTube.

Mads Würtz Schmidt | 20260501 After 325 kilometres, completed in 9:57:38 with a normalized power of 305 watts, Mads claimed the title of 360 Traka Champion, finishing 11 minutes ahead of the competition. We had the honor of experiencing the entire race from the inside. From the start to the finish, every detail, from aid stations to feed zones, was executed with precision and planned down to the millisecond.

510 runners lined up at the start. 342 finished in under 40 minutes. Nomio 10K was created for the same reason as the product itself: to challenge perception and expand what runners believe is possible. Thank you for taking part, and congratulations on your new personal best.

Casper Stornes | 20260319 A 3 × 9 km run is, for many, already a major session. Now imagine tackling it immediately after four hours on the bike at threshold intensity. Full video now available on YouTube.

Winning isn’t everything, but wanting to win is.

Conner Mantz | 20260207 We spent a full day training in Provo, Salt Lake City with the American marathon record holder. The full video is now available on YouTube.

Tove Alexandersson | 20260330 Tove excels in every discipline she takes on. With 30 hours of running each week as her foundation, she has become nearly untouchable. World Orienteering Championships – Gold medal (Sprint) World Orienteering Championships – Gold medal (Middle distance) World Orienteering Championships – Gold medal (Long distance) World Orienteering Championships – Gold medal (Relay) World Orienteering Championships – Gold medal (Knockout sprint) European Orienteering Championships – Gold medal (Sprint) European Orienteering Championships – Gold medal (Middle distance) European Orienteering Championships – Gold medal (Long distance) European Orienteering Championships – Gold medal (Relay) European Orienteering Championships – Gold medal (Knockout sprint) Orienteering World Cup – Overall winner Junior World Orienteering Championships – Gold medal Swedish Orienteering Championships – Gold medal Ski Mountaineering World Championships – Gold medal (Individual) Ski Mountaineering World Championships – Gold medal (Combined ranking) Trail Running Championships – Gold medal

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Alisa Vainio | 20260314 Alisa Vainio made headlines with an extraordinary marathon debut at just 17, running 2:33:24 at the Kullervo Marathon in Joutseno, Finland, in September 2015, well under the Olympic qualifying standard. However, despite meeting the time requirement, she was ineligible to compete in the 2016 Olympics because she had not yet turned 18. Full video available on YouTube.

This is what you’ve been saying about Nomio