You move fast. Your hydration should keep up.
Wether as kickstart into your day, around your training and work sessions or just whenever life get’s intense - our Performance Hydration Drink helps you show up when it matters most.
No sugar. All natural. Science backed.
Get yours at drinkkitsu.com
Kitsu is for the ones who are always on the move, but take care of themselves.
For the ones who want to perform at their best, but also prioritize recovery.
For the ambitious who know that sometimes you need rest to come back stronger.
The world tells you to choose.
We say: You don’t have to.
True performance isn’t about going harder - it’s about going smarter. It’s about showing up every day, fueled by the right foundations.
1% better, every day.
Performance Hydration Drink - Citrus Salt back in stock (and better than ever).
Meet our improved performance formular now with 60mg magnesium per serving.
Get your taste at drinkkitsu.com
For any time of the day - here’s when Essentials works for you.
First thing in the morning
Rehydrate after 6-8 hours without water. Electrolytes and vitamins help you start clear, calm and energized - not wired.
Before, during or after your workout
Support hydration, recovery and performance. No caffeine, no crash - just what your body needs to move and recover.
Midday reset
Feeling foggy or fatigued? Dehydration often shows up as brain fog. One glass restores clarity, focus and balance.
In your wellness routine
Pair it with your supplements, matcha or morning journaling. A mindful moment that nourishes from within - holistic hydration for body and mind.
Travel, work or everyday hustle
Commuting, creating, keeping up? Essentials keeps you refreshed and balanced when your routine gets messy.
Nights out and social moments
Long nights don’t have to mean rough mornings. Hydration that supports your rhythm - so you can feel good tomorrow.
Your daily foundation - whenever you need it. Clean ingredients. Complete electrolytes and vitamins.
No caffeine. All natural. Once a day, every day.
Raspberry Salt.
Fruity. Functional. A little unexpected.
Natural raspberry sweetness with a subtle salty edge. Colored with beetroot. Sweetened with monk fruit and stevia.
Refreshing enough to drink every day. Clean enough to feel good about it.
Only what your body needs.
No sugar. No artificial flavors. No compromise.
Most people think they’re hydrated.
They drink water. They feel fine. They keep going.
But hydration isn’t just water.
It’s electrolytes. Balance. The foundation that keeps everything running.
Essentials is the baseline everything else builds from.
A complete electrolyte, mineral & vitamin blend.
One scoop. One glass. One daily ritual.
For clearer focus when you’re deep in work.
For steady energy that doesn’t crash.
For faster recovery after you move.
For glowing skin and stronger hair.
For everyday performance.
For progress.
For you.
Start here. Repeat daily.
A peek behind the scenes of our recent shooting for the upcoming Essentials Hydration Powder Campaign.
Caught on camcorder.
–
Essentials is coming February 21st at drinkkitsu.com
Not just a drink. Your daily extra for body and mind.
After a short time, you start to notice the difference. Steadier energy, clearer focus, better recovery.
Functional hydration designed to support daily progress – 1% better, every day.
What started as a thought, an idea around 2 years ago turned into reality. A reality you all helped to shape and make happen.
An absolute rollercoaster emotionally and physically which put everybody involved on the edge. But the experience was worth every tear, sleepless night and desperate late night call.
Slide 2 – 08/2024
Concept start.
First talks.
At-home testing.
Kitchen flooded. Reality hit.
Slide 3 – 09/2024
Brand foundations.
Mood, values, philosophy.
What do we really stand for?
Slide 4 – 10/2024
Naming & trademark journey.
Iterations, checks, decisions.
Kitsu was born.
Slide 5 – 11/2024
Setup phase.
Workflows, structures, countless conversations.
Laying the groundwork.
Slide 6 – 12/2024
Real product formulation starts with Manu.
Slide 7 – 01/2025
Company founded.
Trademark officially registered.
First major milestone.
Slide 8 – 02/2025
Final can design. Branding finalized.
Look & feel locked.
Slide 9 – 03/2025
Elektrolyt-drink ready.
Strategy development.
Channel setup & early access page.
Slide 10 – 04/2025
Project officially announced.
From idea to reality.
Slide 11 – 05/2025
Start of the @kitsuworkoutclub
First shoots & physical can samples.
Slide 12 – 06/2025
First production didn’t work.
Launch postponed.
Slide 13 – 07/2025
Start of Kitsu Essentials (Powder).
New production date secured.
Slide 14 – 08/2025
Second production attempt.
Absolute madness – but it worked.
Slide 15 & 16 – 09/2025
Last Minute Product shooting.
Early Access Launch – Sept 6.
Main Launch – Sept 13 + Event.
Kitsu officially live.
Slide 17 – 10/2025
First partnerships.
Events & activations.
Daily business begins.
Powder pre-orders open.
Slide 18 – 11/2025
Powder lab approval. New Workout Club formats.
Bigger collabs & partnerships.
Slide 19 – 12/2025
Kitsu local presence.
Powder pre-order send-outs.
Development of the next product variant starts.
Slide 20 – 01/2026
Preparing powder public launch. We made it this far.
With highs and lows.
No big investors – just family, friends and community.
Thanks to everybody that is part of this journey. Having you with us a long the way means the world.
2026 gonna be a ride - and we are all up for it.
