dpHUE

Camo+ is now available at dpHUE.com and @ultabeauty ! Your go-to for extending wash day on any hair color. Camo+ Tinted Dry Shampoo Powder blends grays, fills sparse areas, absorbs oil, and lifts at the roots for fuller-looking hair. The tone-on-tone pigments deliver a natural finish that seamlessly blends with your color—never chalky, never flat. Available in 7 shades, including Sheer, this vegan, sulfate-free formula leaves no white cast and applies effortlessly with a precise puff applicator. #dphue #dryshampoo #rootcoverup #ultabeauty

Woke up feeling brunette! Enhance your color, shine, and softness in one easy-to-apply treatment. Available in 13 pigmented shades and one sheer hue, each application of Gloss+ temporarily boosts color as it deposits pigments, illuminates shine and infuses strands with deep moisture. No mixing, no mess, and no harsh peroxide or ammonia — just soft, shiny, multi-dimensional hair color. Lasts up to 8 washes. *Gloss+ is not formulated to permanently cover gray. Allure Best Customizable Treatment 2023 New Beauty Best Hair Gloss Award for 2023 Harper’s Bazaar Award-Winning Best Hair Gloss 2022 #glossyhair #dphue #glossyhairtreatment

Camouflage it!! Your go-to for extending wash day on any hair color. Camo+ Tinted Dry Shampoo Powder blends grays, fills sparse areas, absorbs oil, and lifts at the roots for fuller-looking hair. The tone-on-tone pigments deliver a natural finish that seamlessly blends with your color—never chalky, never flat. Available in 7 shades plus Sheer, this vegan, sulfate-free formula leaves no white cast and applies effortlessly with a precise puff applicator. #dphue #dryshampoo #rootcoverup

NEW! 📣 Pocket sized root perfector to fill in your sparse scalp areas, absorb oil, lift and refresh roots, and blend in grays. Your hair will love new dpHUE Camo+ Tinted Dry Shampoo ❤️ #dryshampoo #roottouchup

If you’ve been waiting to try Gloss+… 1. Come on already, you’re gonna love it! 2. Get to @ultabeauty tomorrow! 3. Enjoy! #dphue #glossyhair #ultabeauty

We want you to pick a pigment that is within a shade or two of your current hair color. If you go from too light to too dark, there isn’t enough underlying tone and pigment to make your results even and predictable. And if you’re darker and choose a lighter color, there’s no clean or ammonia or anything that can lift pigment out of your hair. It’s all about boosting from where you are! #glossyhair #maddymonday #hairgloss

If your hair is like a sponge… let’s use sponges! Glossy, glowy, luminous hair in less than 2 minutes. Commitment free. Available in 6 shades. Not meant for drastic color changes. The 2-minute, in-shower conditioning glaze creates instant color dimension with a supernatural glow, smoothing frizz and moisturizing hair. Featuring 3D Sheer Pigment Technology, it creates a subtle tint that lasts up to 3 washes. Mullein flower extract protects against UV rays and adds shine, while ceramides nourish and upcycled sugar cane and lemon zest add unbeatable softness and silkiness. Don’t forget the AWARDS! 2025 Allure Best of Beauty Award | Best Color Hair Gloss 2025 Marie Claire Skin and Hair Awards Allure Best of Beauty for Best Hair Color 2023 Glamour Best Hair Gloss for Frizzy Hair 2023 Cosmopolitan Holy Grail Beauty Award 2023 for Best At-Home Hair Color 2023 Well+Good Editors’ Choice InStyle Best Beauty Buys 2023 for Best Hair Gloss Women’s Health 2023 Healthy Hair Award for Best Hair Gloss for Color-Treated Hair Best Shine Enhancing Glaze on The Oprah Daily 2023 Beauty O-ward #dphue #glossyhair #maddymonday

@Ulta Beauty 21 Days of Beauty AND a store ambush! Best Wednesday ever! We had so much fun surprising Kelsey with a free Gloss+ in honor of the dpHUE Beauty Steal today… this might become a thing 🥰🤗 50% off Gloss+, Glossy Glaze and Color Dream so hurry to your nearest Ulta or get online before it’s over! #dphue #ultabeauty #hairgloss

It’s @ultabeauty 21 Days of Beauty! And today is the best day of all 🎉 50% off, yes, Five-Zero! Sale includes Gloss+, Gloss+ toning, Glossy Glaze and Color Dream! All shades! In store and online TODAY wooooo! #ultabeauty #hairgloss #dphue

It can stain your hands like it stains your hair, but nothing that a pump of my CeraVe foaming face wash can’t handle 🤗 #hairgloss #diyhaircolor #glossyhair

Allure Best of Beauty winner 3 years in a row… because wow ✨ 🤩 ✨ Glossy, glowy, luminous hair in less than 2 minutes. Commitment free. Available in 6 shades. Not meant for drastic color changes. The 2-minute, in-shower conditioning glaze creates instant color dimension with a supernatural glow, smoothing frizz and moisturizing hair. Featuring 3D Sheer Pigment Technology, it creates a subtle tint that lasts up to 3 washes. Mullein flower extract protects against UV rays and adds shine, while ceramides nourish and upcycled sugar cane and lemon zest add unbeatable softness and silkiness. 2025 Allure Best of Beauty Award | Best Color Hair Gloss 2025 Marie Claire Skin and Hair Awards Allure Best of Beauty for Best Hair Color 2023 Glamour Best Hair Gloss for Frizzy Hair 2023 Cosmopolitan Holy Grail Beauty Award 2023 for Best At-Home Hair Color 2023 Well+Good Editors’ Choice InStyle Best Beauty Buys 2023 for Best Hair Gloss Women’s Health 2023 Healthy Hair Award for Best Hair Gloss for Color-Treated Hair Best Shine Enhancing Glaze on The Oprah Daily 2023 Beauty O-ward #glossyhair #dphue #shinyhairgoals

That’s between you, me and the dpHUE Root Touch Up Kit! 🤭🤐🤪 #dphue #roottouchup #diyhaircolor