How to make Larry the cat centre stage* đ
*Or any image you have.
There's nothing worse than building your email and then realizing your image is the wrong size, you not being able to find it, or a great image not being accessible to your whole audience because there isn't any alt text.
Dotdigital trainer, Stephen, shares 3 tips and tricks to make sure every campaign is picture perfect đ
Looking for some marketing inspo? We've got just the thing. Pick your interest and swipe through to find which report is calling your name.
- Global benchmark report: See how your campaign performance compares against industry and regional benchmarks
- Hitting the mark: See what great email marketing campaigns look like and how to replicate them
- Customer trend index: Discover how shoppers find, research, and pick brands today
- The secret lives of marketing teams: Go behind the scenes and get unfiltered intel on how marketing teams are working and feeling
Check them out via the link in our bio!
Customer journeys arenât linear anymore, todayâs shoppers compare, research, and seek reassurance before making a decision. From AI tools to reviews, influencers, and recommendations from friends, confidence is driving the modern buying journey.
We explore these behaviours and more in our Customer trend index, available via the link in our bio!
Tickets for the Dotdigital Summit are going fast!
If youâve been thinking about joining us⌠this is your sign.
Weâll be bringing together marketers and ecommerce brands for a full day of insights, ideas, and practical strategies around customer experience, marketing automation, and data-driven growth.
Grab your tickets via the link in our bio!
Let's talk semantics. Polysemantics, that is.
Eugene Healey, brand consultant to Google, Spotify, and Red Bull, explains why a polysemantic campaign is the key to effective brand building.
One flexible idea that works across every platform, budget, audience and format.
Get the full breakdown of brand-building tips for 2026 in the on-demand webinar at the link in our bio.
Stephen Libby, known for winning series 4 of The Traitors UK (2026), will be joining us at The Dotdigital Summit. Youâll hear about his success on the show, the journey behind his growing public profile, and what itâs been like navigating life after stepping into the spotlight.
Heâll also share how those experiences translate into themes every marketer understands, authenticity, resilience, and adapting in high-pressure environments where perception, timing, and decision-making all matter.
Get your ticket at the link in our bio.
It's official: marketing campaigns can feel so natural, your audience doesnât realize theyâve been marketed to.
We recently surveyed 4,000 consumers to test some of the biggest assumptions in marketing today, and to gain a clearer perspective on how people shop in 2026.
Check out the Customer trend index report at the link in our bio.
Meet Hayley, Head of Talent Acquisition here at Dotdigital. Today, she's sharing 3 tips to keep in mind when applying and interviewing with us:
⢠Do your research and get to know the business, our values, customers, partners, and competitors
⢠Tailor your CV to the role youâre applying for
⢠No need for a cover letter, keep it focused on your CV instead
If youâre thinking about joining us, you can explore our latest roles on our careers page at the link in our bio.
We asked a few of our partners what they love most about Dotdigital events.
We love bringing these events to life, and hearing this wonderful feedback is what really makes it worth it.
Join us at an event near you soon! You can check out what's coming up at the link in our bio.
The customer journey isnât simple anymore. Shoppers are researching more, comparing more, and relying on a mix of AI, social proof, and trusted recommendations before they ever hit buy. What used to be a quick decision is now a layered, non-linear experience.
Discover how customers really find brands, build trust, and make decisions in our latest Customer trend index, based on insights from 4,000 consumers, download the report via the link in our bio!
Star Wars Day (May 4th) is almost here and in the marketing universe, the real power move isn't picking one channel. It's using them all!
As marketers, we have more channels than ever to reach our audiences. But when you're short on time and under pressure to drive results, it's tempting to default to the one you know best. To choose the right channel, you need to know the typical engagement rates, available formats, and ideal use cases for each.
Here's a look at three of the most popular:
- Email is flexible, it handles everything from transactional updates to personalized loyalty campaigns
- SMS messages are short, direct, and get great engagement - perfect for urgent messages where timing really matters
- WhatsApp offers a conversational experience on a channel where people spend time speaking to family and friends
Check out The channel playbook to learn about all of the core marketing channels, including when to use each one and how they work best together, available via the link in our bio!
Our recent webinar exploring how brand building has changed with Eugene Healey is now available on demand!
In this session Eugene talks through the creative structure crisis and discusses why marketers need to be focusing on agility over layers of approvals.
He also looks at how brand is evolving, explaining that it is no longer just about campaigns or guidelines but about creating a system that keeps everything connected, so your brand feels consistent even when the channel, format, or tone changes.
Watch the full webinar via the link in our bio!
