Dee🐅

“I like to be mysterious too” Visibility attracts. Intrigue sustains long term💌 If you’ve always felt like you’re meant to be seen… but not fully accessed, this newsletter might explain why that’s actually your advantage. Click the link in bio to read & subscribe 💋

This + best dressed at the office 🤭 Filming setup from @dee_topstore

Finally published my first newsletter of the year… “There’s something in the air that says, this can be different. For me, this January isn’t about sprinting. I’m taking the entire Q1 to stir my plane and land softly. After five years of building Dee Topstore ( @dee_topstore ), consistency has been my muscle. Showing up daily. Posting. Shipping. Selling. Building even on days I was tired, unsure, or quietly scared. That discipline paid off. Massively. Consistency carried me through seasons where clarity hadn’t caught up yet. But this year feels… different.…” Click the link in bio to subscribe, read the full letter and join the community 💜✨ Love love love always 💜✨

Something to take the edge off 🤸🏽‍♀️ . . #certifiedfitnessgirl #pilates #fitnesslife

A birthday dinner turned therapy session turned love letter to every version of ourselves since 2016. The night was warm… golden… almost cinematic. And somewhere between the laughter, the chit chat and the way the lights reflected on our wine glasses, the universe whispered, “Stay present. This is where the magic happens.” This year, I’m choosing presence like perfume. Something you wear, something people notice, something that lingers even after you leave the room. And while I’m soaking in the moments as they happen, I’m still keeping the memories… crisp, clear, and beautiful. If you’re doing the same, get the tools that help you capture your life beautifully on @dee_topstore and thank me later💜✨ . . . #2016 #2026 #2016vs2026

The vibe I bring to the occasion :)

My first ever vlogmas, and it reminded me how I want to live a life that would celebrated like this. #vlogmas #enugu #flavor #life

Mma-di-che An Igbo phrase for “A kind of beauty that is rare”. That’s what my grandma always called me. Not the kind of name you hear often. Not the loud kind of praise. Just something quiet, intentional, and deeply meaningful. I loved it because it wasn’t just beautiful, it was specific. I’d never heard it anywhere else. It felt like something she saw only in me. This year, in honor of her memory, I started something new. A foundation named after her. Indigo Foundation. A way to keep her spirit alive. A way to turn love into legacy. And just like she always believed, Beauty doesn’t have to be common to be powerful. 💜✨ . . #indigofoundation

Our new ebook, Letters to the Woman Becoming, is officially here 💚✨!! Inside, you’ll meet featured voices from: • Oriowo Kaka – CX Strategist, Access Bank PLC • Doreen Ibeh – Brand Strategist, Founder Dee Topstore • Adebola Ajayi – Register Nurse( RM, RPHN) • Abasianie Udo-Umo – Registered Dietitian & digital creator • Ayobami Awode – Chief of Staff, HerVest As a thank you to our beautiful, growing community, you can grab yours with 20% off using code WHOLE10 through the holidays and into early January 🎁 This is more than a book. It’s a collection of voices, lived experiences, and practical wisdom from incredible women across different walks of life. Women who show up, guide, and inspire. Inside, you’ll find guidance on: • Healthy weight gain and loss strategies 🥗 • Managing PCOS and hormonal health 🏃🏼‍♀️ • Postpartum feeding and recovery 🤰🏼 • Women’s health insights, including screenings 📊 And personal letters full of: • Triumphs, stumbles, and lessons learned 🌷 • Advice that resonates, inspires, and guides🍃 • Gentle reminders that growth is a journey🧘🏽‍♀️ Simply click the link in our bio to get yours 🫶🏼 ……… #LettersToTheWomanBecoming, #WomenWhoBecome, #PersonalGrowthForWomen, #WellnessAndWholeness, #GuidedSelfDiscovery

There’s a quiet kind of gratitude that sits in your chest when God starts expanding your life in ways you didn’t even have the language for yet. That’s the space I’ve been in lately. Soft… reflective… in awe. Standing as one of the official sponsors @reelsbygeorge_ Masterclass alongside Showmax, Cway, Nutrimilk and BellaNaija felt like a full-circle moment for me. A tender reminder that consistency, obedience, and vision will take you where talent alone can’t. At the start of 2025, I whispered one word to God: Expansion. And He answered in His usual style. Quietly, gracefully, then all at once. Expansion in ideas. Expansion in strategy. Expansion in product listings. Expansion in reach, community, revenue… Expansion in the woman I am becoming. Dee Topstore is five. And somehow, it feels like we’re only just getting started. This year reminded me of three things I will never forget: ✨ Build with God. ✨ Serve the needs of people. ✨ Use social media as the globalization & wealth-creating tool that it truly is. To everyone who has followed, purchased, shared, tagged, recommended, rooted for, or silently prayed for us, thank you for being part of this unfolding testimony. We’re not slowing down. We’re evolving into something bigger. Something global. Step into 2026 with us 📩 Sign up for the newsletter 🤍 Follow the journey 🔗 Tell a friend ✨ And keep rocking with us… the story is sweeter when you’re inside it. Video shot and edited by my favorite Eno baby @enoma @shotbyenoma . Thank you baby💜✨

Out here being a very very proud mummy of @dee_topstore

Top 5 best performing newsletters of 2025 from the stables of Doreen the founder, brand strategist, marketing enthusiast and community builder 💜✨ Every Sunday for over a year, I’ve written and sent out these newsletters (love letters) where I share my inner musings from the way I see the world of business, branding and community building. Some of the most interesting feedback I have received from my readers (you guys make me feel like a star) is that these newsletters serve as reminders that keep them going and also makes them feel seen (and that’s why I call them love letters) It’s interesting how each newsletter idea comes to me. Most times in the shower, sometimes from an epiphany during a conversation with a friend, a few times during yoga sessions. So random to me yet so profound to my readers. These days I see it as my divine assignment which makes me so much more intentional about what I put my name on, the energy and I am putting out, the impact I am making and the legacy I am leaving behind. If you’re like me, enthusiastic about how to engineer human psychology, longing to create something unforgettable and find rhythm in your process, You should subscribe to these newsletters. I think you’ll fall in love as well. Click the link in my bio to sign up for my love letters😘 Love always, Dee of Dee Topstore 💜✨ (iykyk) . . . #founderdiaries #substacknewsletter #deetopstore #businesstips #brandinginspiration #brandingandmarketing