Doomed Movement, A Local Muralist Skateboarder Artist Activist Who Keeps Rising
Known in Reno’s art scene as ‘Doomed Movement’ Terrence Hammond is the kind of artist that doesn’t ask for permission.
He finds the wall, brings the paint, and leaves a message you didn’t know you needed. What started as a clothing brand became much deeper.
The name Doomed Movement might sound unserious, but for Hammond, it's about full commitment.
“It came from a song I was listening to called Bring Me the Horizon but over time, it's come to mean going all in, win or lose,” he explains.
Hammond's journey didn’t start on a gallery wall, it started in the margins, literally. As a kid, his grandma told him to stay in the lines and he didn’t. Instead, he copied what he saw around him from Nintendo characters, to comic books. This eventually led to his creative and cost efficient sticker art. Using USPS labels he’d cover it with art and give it out to friends, family, even strangers. It was renegade, low cost, and pure.
His creative lens widened as he traveled the world with his brother and friends.
“Japan in 2018 changed me. Then Spain in 2019 and Barcelona was laid back. I focused on doing things for the joy of it,” he said.
When he came back to Reno, working a Starbucks shift next to a poke bowl shop, he brought that same spirit with him. He showed the restaurant owner his portfolio and got his first mural gig. The owner of Poke King paid for the supplies and till this day you can find Doomed Movement’s first mural that sparked it all and even more around the city.
“You learn as you go. You just gotta speak up,” he tells the students he now mentors in classrooms ranging from kindergarten to high school, even veterans programs. “Closed mouths don't get fed.”
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