A strong idea is one thing. Making it work is another.
From complex VFX worlds to multi-handed characters, this was all about translating concept into execution.
A great example of creative and production working as one.
Great collaboration with @dojo_films to bring it to life.
“Sprinter” → fast printer.
That’s where the idea started. Sometimes it’s not about the product.
It’s about how you see it.
Built together with @dojo_films
🎥 Watch the full video
Link in bio
Marketers…
If your competitors can copy your feature list tomorrow, why are you leading with it?
Features don’t make you memorable.
Outcomes do.
The brands that stand out tell a different story.
They show the impact they create.
They focus on what customers actually experience.
Not the spec sheet.
In a world drowning in content, saying the same thing as everyone else (just slightly differently) guarantees one thing:
You get ignored.
Different wins.
🎥 Full thought in the video.
#marketing #b2bmarketing #contentmarketing #brandstrategy #storytelling
The Secret to Testimonial Content That Actually Converts
Available to download and stream NOW.
Tune in to learn how to craft testimonial content that helps prospects convert quicker by showing, not telling, the value you deliver.
/channel/UCc8Jzq6UXWdurX1qIsxTFBA
Create Video Content That Drives Sales, Not Just Views!
In this episode, marketing and video strategy expert @tjvills reveals how businesses can create video content that actually drives sales, not just views. Learn why most business videos fail, how to compete for attention in a social-first world, and the simple framework that turns video into a powerful growth tool. If you want content that converts, this is a must-listen.
Available to download and stream this Thursday:
/channel/UCc8Jzq6UXWdurX1qIsxTFBA
We ran our first @channel4 TV ad 🥣 📺
Here’s what happened next… 🤯
The ad aired during @mafsuk , @e4chelsea & @c4gogglebox after we won @e_nation ’s Small Business Big Break. 🙌
Seeing Oatsu on national TV was a proper pinch-me moment 🥹, and honestly eye-opening to what TV can do.
So… what results did we see?
➡️ +22% sales on Ocado 🛒
➡️ +450% online growth 📲
➡️ And it led to our first in-person event, bringing 60 of our community together 🎉
Hugest thanks to @e_nation , @constantcontact & @dojo_films for this once-in-a-lifetime opportunity that was SO much fun to create! 🙌
Are poor hiring costs your business more than you think? Here’s how honest content can transform your recruitment game 👀
Tag someone who’s struggling to find the right team members 👇
Many companies miss a huge opportunity by not sharing their real culture. In a recent project, showcasing genuine stories about growth and diversity changed who they hired — and fast. When you’re transparent about your culture and opportunities, you attract the right people — without endless chats or guessing games.
This applies to even a single role. Instead of endless interviews, a powerful video can do the talking for you.
Think about your next hire — what story could you tell that would make the right candidate say “this is it”?
Worth thinking about.
#RecruitmentTips #CompanyCulture #HiringHacks #BusinessGrowth
Why most B2B videos fall flat (and how to fix it) 🔥
Drop a 📈 if you’ve ever made a video that no one acted on
Most videos fail because they try to teach everything at once – too much info, no clear next step.
Your audience’s attention is limited — focus on one simple, emotional message that resonates.
The key? Clarity + a direct call to action.
Ignore the details and show what really matters to your viewers.
It’s not about how fancy your video looks, but about making a connection that drives action.
Worth thinking about?
What’s your go-to way to keep your videos simple and impactful?
#B2BMarketing #VideoStrategy #SimplifyToAmplify #ContentTips #MarketingHacks
The truth about ‘premium’ content - you don’t need fancy studios or perfect setups to create something that feels high-end.
🔥 Drop a 🔥 if you’re tired of feeling like you need to spend a fortune to be seen as authentic.
Most B2B videos flop because they overload viewers with info and forget one key thing: clarity.
Instead of trying to impress, focus on one simple, genuine message for one specific person.
When you keep it real and clear, your content automatically becomes more valuable - no extra props required.
Worth thinking about: authenticity isn’t about equipment, it’s about connection.
Would you rather spend money or time to make your message more authentic?
Comment below!
#AuthenticContent #B2BMarketing #Storytelling #ContentTips #RealTalk
Most B2B videos get watched.
Then… nothing happens.
That’s not an attention problem.
It’s a direction problem.
If your video is “for decision makers”, it’s for no one.
If it has five messages, people remember none.
The videos that actually work do one thing:
They speak to one person, about one problem, with one clear next step.
No CTA = unfinished work.
Before you hit record, ask yourself:
Who is this actually for?
#b2bmarketing
#SaaSMarketing
#ContentStrategy
#VideoMarketing
#b2bcontent
Nobody talks about this part of the job.
The pressure.
The second-guessing.
The moments you quietly wonder if you have completely misread the room.
@lornabladen didn’t come on the podcast to sell a story.
She came on to tell the bit most people edit out.
This 45 seconds is a glimpse of the conversation founders and operators usually have after the cameras are off.
If you have ever thought
“Surely it is not meant to feel like this”
you will want the full episode.
Link in bio.
Headphones recommended.
If you’d told me that Oatsu would win a @channel4 TV ad, I’d never have believed you. 🤯
Here’s how it actually happened: ⬇️
✍️ Applied to @e_nation ’s Small Business, Big Break in April
🎤 Pitched to judges as part of the final 10 in July
🎉 Selected as 1 of 3 winners from 2,000 applicants
🎬 Spent 2 months bringing the ad to life with @dojo_films
🎥 12-hour shoot day with full production crew
📺 Aired on @channel4 throughout November (@e4mafsuk , @e4chelsea , @c4gogglebox )
The impact?
📈 @ocadouk sales up 22%
📈 Online sales up 450%
But the biggest takeaway wasn’t the numbers – it’s that, really, anything is possible. 🥹
If you’re heading into 2026 with an idea you’ve been sitting on, go for it — especially if it feels too big or unlikely. ✨
It really could change everything. 🚀
