Divya C. Mathur

Live from Mumbai for @lakmefashionwk x @fdciofficial ! I sat down with @elleindia to discuss my views on the opportunity for Indian design talent and my advice for brands looking to scale to a global platform. Full link in bio! - India’s breakthrough moment in cultural relevancy - 3 key factors I look for when assessing new brands - What I’m excited to see from designers showing @lakmefashionwk x @fdciofficial - How getting in front of international Buyers too early in your brand journey can backfire - Why no brand can survive on being trend driven alone

It was a treat to speak with @rachel.elspeth.gross @forbes to have a wide-ranging discussion about the future of fashion. This feature story is quite meaningful to me as it covers everything I have been building over the last 20 years, and how it shapes where the industry is headed next. [Full link in bio] - Curation isn’t about limiting a consumer’s choice. It’s about instinctively knowing what she wants, while also inspiring her to discover something new. - Influencer isn’t going anywhere. I’m very bullish on discovery platforms like @shopmy that foster transparency between creators and consumers, and allow for the democratization of style and taste. -The prevalance of AI in our day-to-day creates a step function change in people wanting to spend their time IRL- physically doing things and seeking out community. Sports, wellness, music, and travel are huge beneficiaries of this. - Serving a global consumer means looking outside the traditional fashion capitals for talent. India is primed to deliver the next wave of design talent- with designers transitioning from manufacturing to owning their own customer facing brand identity. @falgunishanepeacock @rahulmishra_7 @afew.rahulmishra @falgunipeacock @deme_love_ @gabriellademetriades - The decoupling of Price and Prestige- simply charging an astronomical price no longer signals prestige. Product that justifies its price through exclusivity, craftsmanship, and an authentic connection to the consumer, is the new gold standard in luxury. Well done @chanelofficial .

Gold Gala Part 2: Congrats to all of the honorees at this year’s #goldgala. It’s incredible to see the influence of the Asian community across every single industry and equally incredible that @bingchen had the vision to create this gathering. This year’s gala honored @priyankachopra with the inaugural Vanguard award, presented to her by her long time manager @anjula_acharia . Watching two trailblazing women on stage in support of one another was a shining example of how this community lifts each other up. Thank you @goldhouse for a beautiful evening. 🌟💫✨ Outfit: @akok.in by @anamikakhanna.in Glam: @glamsquad Skin Prep: @skindesignlondon @fatma_shaheen_sdl

Gold Gala Part 1: This stunning look was custom designed by Anamika Khanna, for her line @akok.in . Every detail of the @goldhouseco #goldgala is so flawlessly and intentionally planned, including guests all wearing Asian designers. Anamika, it was an honor to showcase your vision and talent, and thank you to the amazing artisans at @akok.in ’s Kolkata atelier for this hand crafted masterpiece. @anamikakhanna.in ❤️❤️❤️ Make up, hair, and nails by my @glamsquad team 💋

Mother’s Day B-Roll: the real, the messy, the perfect, and everything in between. Because that’s what makes this the best job in the world.

Dropping the arm routine 💪! I’ve only been doing Lagree for 8 months, but it’s massively changed my strength, alignment, and tone. If you’re thinking about trying it, here’s my quick survival guide: 1. If you absolutely hate the first several classes…you are doing it right. 2. Prioritize form before increasing your weight load. I was often lifting too heavy and utilizing my neck and lower back to compensate. 3. Time under tension = long and lean. Outlasting the burn builds both mental stamina and sculpted arms. 4. Find a teacher who consistently corrects your form. Tiny adjustments in positioning make a massive difference in isolating muscle groups. @criminalfitnessburlingame Lorene ❤️ 5. Just try it! The worst thing that can happen is you fall off your Mega Reformer. If you do, you should definitely give up and find another workout. 😆🤣😂

Behind the scenes shooting Add to Cart- featuring the latest drop from @srgatelier our exclusive collection with @sofiagrainge . My favorite drop to date! Gorgeous lace and silk in shades of ivory, pink, and ice blue. My picks in bio and exclusively on @revolve @fwrd .

Let’s talk about mom guilt! 😢 Two things can be true at once: You get real joy from your work—and you deeply miss your kids when you’re away. And the guilt sits rights in between. I think a lot about the values I want my kids to have—especially motivation. The kind that comes from within. At 9 and 7, they have access to far more than I did at those ages. I’m proud of that, but if I’m honest, it also worries me. Because when nothing is out of reach, it’s easy to never feel the need to reach. So I try to show them what that looks like. When I travel, I don’t say I have to “for work”. I tell them I love what I do—and sometimes that means being away to build something I care about. They see the big accomplishments, but also the misses. The excitement and the disappointment. And when they say, “Mama, do you have to go?” I tell them I miss them just as much—and that I’m grateful they support me, just as I’ll always support them. Maybe the goal isn’t to eliminate the guilt—maybe it’s just to show them what it looks like to really go for something. ❤️😌 Side note- I bought Shaan one of those cheap Amazon “apple watches” so he could reach me when I’m traveling. I wasn’t expecting all of these sweet (and sad!) voice notes that he sent me!

Spring Breaking in @aguabyaguabendita @hemantandnandita @studioverandah @susanavegajewelry @lspace @portdebras @seafollyaustralia . Linked in bio. 🌴🤙☀️🌴 Beach read: It Girl by @marisameltzer …great read on the life and enduring legacy of Jane Birkin’s iconic style.

This Spring Break, I did something I’ve never done before. I made zero plans. No scheduled activities, no commitments, just the no plan plan. And it was the most brilliant plan ever. These are the days I will remember. No greater blessing than to love and be loved by these 3. 💙💙💙

My best Emily in Paris, Oui?🥖 Red look: @maisonvalentino jacket @rohe_frames pants @chloe shoes @ysl purse Green pants: @givenchy pants @therow leather jkt @khaite_nyc bag @maisonalaia shoes Photos: @daniel_edward_photography

I went into @lakmefashionwk unsure of what to expect and if it was worth a 20 hour journey to Mumbai after an insane month of travel. I left @lakmefashionwk with a reinvigorated sense of hope for the future of this industry, a fresh reminder of why I love fashion, and a newly found respect for what craftsmanship can and should look like. 🙏 Thank you to all who made my trip unforgettable: @jaspreetchandok @fdciofficial @sunilsethifdci @priyankaskhanna @hemant.lalwani_ @nraipurani @falgunipeacock @shanepeacock @gabriellademetriades @diipakhosla @eshaamiin1 @shubhikasharma @anamikakhannaindia @rahulmishra_7 @narulapri @elleindia ❤️ 🇮🇳