Frames from @sentinelgolf.us BASECAMP EXPEDITION 01
Crew
CARL STURGESS - Director & Editor
JOHN MOOTY - Producer
JASON JANKE - Director of Photography & Colorist
JUSTIN FENNERT - Production Manager
This campaign celebrated the 15th anniversary of the POLYTOUR PRO string with three statement videos putting our influencer community at the heart of the story.
That was the initial focus. THE STRING PROJECT didn’t come to fruition until we got into the creative process more.
And it’s one we’ll continue to build on next year.
Frames from the talented @evanperigo .
Team:
Community:
@jordaanashley@simonhegelund
Photography:
@evanperigo
Videography:
@rabbitwolfcreative@ryan_sterner
Color:
@wiley.ks
Sound:
Cody Troyer
Behind The Scenes:
@_nickhoag@brianwertheim
What does the future of community look like for brands?
In Part 7, a two-part series we launched at district studio, we look at three important factors in more detail.
1. the investment you make in your IRL (in real life)
2. the stories you tell
3. the way you innovate through and around your product
This is what has influenced the way we approach community at district.
Brands that want do truly build community will focus on (1) the experience, (2) the stories, and (3) the people. The brand and product innovation will ultimately fall in the middle.
New work with the team at Yonex.
Earlier this year, Yonex opened a pop-up experience in Los Angeles.
The space and experience anchored our influencer campaign, a true collaboration between the Yonex team, pop-up staff, and creators.
Campaigns like this bring a lot more detail than the simplicity of a deliverable, with our priority being to provide @jordaanashley , @simonhegelund , and @itselizasworld the best possible experience while deepening Yonex’s involvement in the Los Angeles tennis community.
Photos:
1. @jordaanashley
2. @itselizasworld
3. @simonhegelund
Recent work with @sentinelgolf.us .
Sentinel launched a capsule collection, reinforcing itself as a product design lab, anchored in storytelling.
This marked a significant step in defining their unique approach to development and it was an honor to collaborate on campaign strategy to management.
Make sure you hit @sentinelgolf.us to watch the film that anchored this campaign created by @carlsturgess and @jasonjohnjahnke .
Progress on district studio’s Part 7.2
Early last year, we set out to understand the future of community—specifically, the role brands play in it. If you’d like to contribute to the ongoing data collection, I’ll drop a link in the comments.
One key takeaway is the balance between digital and in-person communities. While we stay connected with brands through channels like social media, we also crave deeper, real-world interactions.
To explore these findings, we created a two-part series that dives into the themes we uncovered while highlighting a few brands we’ve come to appreciate.
Part 7.1 serves as an introduction to this exploration, while Part 7.2 takes a deeper dive into the insights.
Part 7.1 is also the access point for Part 7.2.
Since so much community happens around a drink, we wanted to create a package featuring three drink categories: performance, leisure, and good vibes—allowing people to choose two and enjoy them as they wish.
Available in limited quantities.
Which brands understand what community is?
The future of community is tied to three important factors; the investment you make in your community (IRL), the stories you tell, and the way you innovate through and around your product.
The beauty of community is that it isn’t new and it isn’t going anywhere.
These are just a few of the brands respondents listed in our Future of Community report included in Part 7.2.
@rapha : this cycling brand balances product innovation with community activations really well. If you appreciate community, you probably have heard of them even if you aren’t familiar with cycling.
@banditrunning : this one appeared from multiple respondents. They’re a great example of how to invest in the storytelling around their brand and product in ways that put their community at the center. On the backs of local marathon activations and campaign innovations, they’ve since blew past 120k followers.
@millcityrunning : a local Minneapolis run shop with a big (and inclusive) presence.
All Trails: less of a community of its own (unless I’m wrong) and more of a tool to help foster community.
@maap.cc : between their LaBs, recent collab with @gozwift , and their handle specifically for curating rides, MAAP has built a global community with local depth.
and others
A few others including Satisfy, Porsche, and Onyx Coffee are on the list.
