Launch Campaign Video for @primove.in
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Conceptualised and Directed by Raksha
Video by Rahul
Photos by Nihar
Hair by The First Salon
Makeup by Rijjol & Apurva
Production, Styling & Studio by Dirty Fox
Associate Stylist Nikki
BTS & 2nd Cam by Hussain
The beauty industry seems to be in the middle of a minimalist fever dream. Blemish-free skin, the illusion of no makeup, perfectly slicked-back hair and somehow, zero personality. Somewhere along the way we traded the unique for the efficient. What once had character now looks… identical. For The Volume Company we turned the volume all the way up.
Back to the 1950s, when beauty was expressive, dramatic and unapologetically personal. ♥️
![she is the cinema@paithanis.by.mrugakirloskar @anaash.in @purplethoughtsind-[campaign shoot, saree, concept, photography, fashion production]](https://sp1.picnob.com/p/pt_6722505468471232466139_0_437a3d85392d139ff6950f562a16157c.jpg?o=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&h=0eaefe25c2b85ac6fe4499e2e5fd0324)
