"Great things never come from comfort zones." – Roy T. Bennett
🎬 Just released: MY latest ad!! 🎬
I’m thrilled to share this incredible project that I've had the pleasure of directing. This concept of the art of Krav Maga, was a completely fresh and exciting challenge for me. Immersing myself in this new concept brought a unique energy to the project, and I couldn’t be prouder of the result.
This project pushed my creative boundaries and allowed me to explore new techniques and ideas.
It helped me expand my vision.
Pl Check out the ad and let me know what you think! 💥
#tvcmaking #tvc #tvcommercial #advertising #filmshoot #adagency #gypex #workhard #workmode #filmdirector
Some shoots test your craft. Some test your nerves.
IPL shoot does both.
Just 30 minutes with a player.
Every frame locked before they arrive.
No retakes, no delays, not light change.
It’s not just direction — it’s precision.
Tough, demanding…
but deeply satisfying when it comes together.
IPL shoots are not just demanding…they are addictive!
#ipl2026 #ipl2026comingsoon
#lucknowwsupergiants #rishabhpant #adenmarkram
Thoroughly enjoyed directing this one!!
Life, mostly takes its own course.
Follow it to reveal the surprises.
#tvcommercial #tvcmaking #tvc #filmshoot filmdirector
Sometimes the strongest ideas don’t come from a detailed brief.
They come from belief.
There was no brief.
No discussions.
Just the name of the event and a thought that mattered to us.
Timelines were tight.
Budgets non-existent.
What remained was intent — to create something honest, human, and worthy of the idea it stood for. I also ended up writing the lyrics myself, driven purely by that belief.
And it’s deeply fulfilling for us to see the kind of appreciation this anthem has received every time it’s been presented to an audience. That response makes every constraint worth it.
#madeinindia🇮🇳 #cait #pmoindia #bharatmandapam #bvm
Your first job is like your first over in cricket — how you start matters.
And I was lucky… my opening happened at MAD Entertainment.
A fresher, new city, zero idea what I was doing — but MAD threw me straight into the deep end (with no weekends, of course 😄).
I got to work with global directors, feature filmmakers, India’s best ad creators, legendary agency folks, technical wizards, international post houses — and even celebrities I’d only seen on TV till then.
MAD wasn’t just a job… it was my training ground.
My launchpad.
The place where I grew up and quietly moved closer to my dream of becoming a director.
