Always passionate in discovering how other brands work. Wrote an article about the new @massimodutti pop up and how they are anchoring the brand in a cultural territory to reshape how it is perceived #substack #branding#culture
Latergram of my 3 days in Monaco since life is currently as chaotic as it gets.
Ps was there for work, had so many interesting conversation about the futur of Ai in e-commerce and in France.
Since the temperature is dropping my trick to always feel good is to wear colors. Also invest in cachemire mohair etc if you easily get cold, Iâm what you call in French une frileuse âïž