Digital Downshifting is a Berlin-based independent record label with roots in Ukraine. Founded in 2020, the label originally supported two Ukrainian acts —
@blichaus80 and
@aircraftmusica — with the mission of bringing Ukrainian music to international audiences.
After a hiatus caused by the pandemic and the full-scale Russian invasion, the label was revived in 2025 with a renewed sense of urgency and purpose. Today, Digital Downshifting remains committed to its founding vision: music first, artists respected, creativity unrestrained.
We support independent musicians through honest collaboration, thoughtful curation, and a belief in sound as a unifying force. Our goal is to amplify talent, build community, and create a platform where distinct voices can reach listeners across the world.