Back in 2022, Ally Bank announced its five-year goal to reach parity in ad spend across men and women’s sports media. This year, the brand claims it met that pledge.
MrBeast's first-ever Upfront revealed Beast Industries' forthcoming creator platform, an infrastructure play that will elevate the company's offerings.
"Let's make an agentic deal!" Digiday Programmatic Marketing Summit attendees competed in a live game show to see which team could use AI agents to win an ad deal
The live CTV monetization opportunity is worth $4 billion. Are publishers capturing their share of this global audience? Read the full story at the link in our bio.
Partner insights from Google Ad Manager.
