D-304 \\ NE__XT
A signal caught between frames.
I built this visual system on inversion, latency, and contrast,
where light behaves like shadow, and presence feels slightly delayed.
NE__XT is not seen in real time.
It arrives a fraction ahead.
#branding #visualsystem #artdirection #brandidentity #experimentaldesign
D-303 \\ AVANT DEMAIN
A branding exploration built in the in-between.
I developed the concept and visual identity for Avant Demain,
a classicwear project where restraint, texture, and liminal time shape the silhouette.
#branding #visualsyatem #artdirection #brandidentitydesigner
A campaign stitched from memory and movement.
TWENSA — توانسة — rebuilds a legend into a new silhouette.
From el 7ouma to 2026.
Khaled Badra #2, not remembered… reimagined.
#branding #visualsystem #artdirection #brandidentitydesign
D-300 \\ SALTWOOD
A branding exploration built from elements.
I developed the concept and visual identity for Saltwood,
a lifestyle brand where timber, tide, and texture define the experience.
#branding #visualsyatem #artdirection #brandidentitydesign
D-299 \\ NOKHA
a branding experiment in food and feeling.
nokha. where illustration meets everyday rituals.
simple. human. made to move. #artdirection #brandidentitydesign #branding
D-298 \\ noon
This experiment explores NOON as a reset ritual.
Small scale. Clear function.
Design stripped to what matters.
#artdirection #brandidentitydesign #visualdirector
D-297 \\ dossier.archive
Built a new system, not just a brand.
Concept + art direction + brand ID + sound design for dossier.archive.
Objects become dossiers.
Dossiers enter the archive.
Culture, filed.
#branddesign #artdirection #visualdesigner
Grew up chasing MINI posters.
Today I drive one and im proud to collaborate with @mini.tunisie on a visual that freezes speed and rewinds heritage, from the first MINI to now.
Next stop: would @mini.tunisie let me wrap one of there cars.
D-296 // made btwn hours
An experimental lifestyle concept for creative souls.
Art direction and brand identity exploration.
MADE BTWN HOURS.
#brandidentitydesign #creativedirections #artdirection
