Dressed for the occasion.
Bold motorcore looks cut dramatic silhouettes that emphasize the body through strong lines.
Shop at the link in bio.
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The Succession.
Calm and cool, classic and contemporary. A trio of the Royal D’s new guard sits for a portrait in Summer Low Waist denim and Biker Belt denim, worn in a simultaneous display of loyalty and willingness to defy tradition.
Discover more from the collection and campaign at the link in bio.
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Two Sides of the Settee.
A young lady of the house, seated, wears a smart denim mini dress accessoriezed with a small 1DR Dome bag, a denim neck scarf, and a denim scrunchie. The Royal D matriarch and her squire stand as a pair. They are confident and casual, she in the new D-Khelz barrel leg jean; he in the D-Macro baggy, drop-crotch style.
Discover and shop The Royal D denim campaign at the link in bio.
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Three Generations, in D.
The matriarch of the Diesel denim dynasty poses with the lord of the manor and two young scions in a portrait emblematic of denim’s multigenerational transcendence.
Discover The Royal D 2026 Denim campaign and shop at the link in bio.
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The Couple, Long Weekend in the Country.
The weekend is ahead of them. The grand salon is behind them. Their denim pedigree is on full display in looks from Made in Italy, a new capsule that fuses Diesel’s heritage denim with innovation. Selvedge and vintage denim washes lend a sense of timelessness to the portraits while transmitting an affection for Italian denim craftsmanship.
Discover The Royal D, the new 2026 Denim campaign at the link in bio.
#ForSuccessfulLiving
The Couple, Long Weekend in the Country.
The weekend is ahead of them. The grand salon is behind them. Their denim pedigree is on full display in looks from Made in Italy, a new capsule that fuses Diesel’s heritage denim with innovation. Selvedge and vintage denim washes lend a sense of timelessness to the portraits while transmitting an affection for Italian denim craftsmanship.
Discover The Royal D, the new 2026 Denim campaign at the link in bio.
#ForSuccessfulLiving
The Heiress, Indifferent.
A young member of Royal D family is captured in a moment of youthful ennui wearing a cropped #DieselFW26 Denim jacket and the new D-One bag, its slouchy leather silhouette a compliment to her attitude.
Discover more from The Royal D campaign and the 2026 denim collection at the link in bio.
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The Young Duke and Duchess, with Hounds.
Two members of the next generation of the Diesel denim dynasty sit for a portrait. He wears Made in Italy denim. She wears a cropped denim jacket from the #DieselFW26 collection, and a new D-Line denim hobo bag. Photographer @JohnnyDufort took care to include the family’s beloved dogs, a pug and a bull terrier.
Creative Director: @GlennMartens
Art Director: Christopher Simmonds
Stylist: @UrsinaGysi
MUA: @daniel_s_makeup
Hair: @AlexBrownsell
Nails: @LaurenMichellePires
Set Design: @MaxBellhouse
Choreographer: @MeshHenry
DOP: @chemetoff
Casting: @EmmaMatell
Production: @Bellhouseltd
Discover more from The Royal D denim campaign at the link in bio.
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Portrait of the Family in Blue.
On the occasion of the 2026 denim collection, Diesel unveils the Royal D, the new seasonal denim campaign conceived as a set of official state portraits. The visuals convey the enduring relevance, grandeur and evolution of denim through the lens of Diesel’s signature wry humour. The campaign’s sitters are members of the Diesel royal family — multi-generational, bonded by denim and diverse across age, gender and ethnicity.
Discover all the images and new styles at the link in bio.
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Introducing The Royal D.
The Diesel 2026 denim campaign immortalizes the power, authority and enduring relevance of Diesel’s denim dynasty through a twist on traditional royal portraiture.
The latest chapter in the ongoing visual collaboration between Creative Director @GlennMartens and Art Director Christopher Simmonds was photographed by @JohnnyDufort .
Stylist: @UrsinaGysi
MUA: @Daniel_s_makeup
Hair: @AlexBrownsell
Nails: @LaurenMichellePires
Set Design: @MaxBellhouse
Choreographer: @MeshHenry
DOP: @Chemetoff
Casting: @EmmaMatell
Production: @BellhouseLTD
Discover the campaign and new denim and accessories at the link in bio.
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Inflated.
Puffer jackets from #DieselPreSpring2026 Collection expand your presence.
Jacket available in selected Diesel stores only.
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Faster.
Motocore streetwear is transformed through trompe l’oeil digital treatments, creating a bold, racer-inspired silhouette.
Discover more at the link in bio.
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