Diego González

Every project is a way of seeing. Every decision, a way of interpreting what surrounds us. This space was born from that idea: to share a perspective that has matured over time, now reflected in every process, every identity, every brand. Here you’ll find projects that aim not only to solve, but to connect. Visual systems rooted in strategy, analysis, and clear intention. From now on, you’ll be able to see them from a different angle, through a new way of seeing. #diegonzalezstudio #d___g #design #branding #graphicdesign #thegraphicaddict #brandidentity #designeverywhere

Graphic Design & Art Direction for Slim's new EP “La ESsTRELLA” A big shot out for all the team behind this amazing work, too much talent here… Music artist: @javierslim_ Film Direction, Edition and Color Treatment: @axtro.es Photography: @shotbypaoc #design #coverartdesign #artdirection #diegonzalezstudio #branding

[1/1] Orbiting with elegance is the tagline of Kontrast, a concept project created for the fashion and luxury industry, a space designed to elevate fashion shows, activations, and exclusive events. Inspired by circular architecture and the idea of movement as ritual, Kontrast proposes a new way of experiencing fashion. The space becomes a stage. The runway, an orbit. And the audience, a part of it all. A proposal for those who understand fashion as a story to be lived, not as a trend. #diegonzalezstudio #d___g #design #branding #graphicdesign #thegraphicaddict #brandidentity #designeverywhere #branding #brandidentity #visualidentity #brandstrategy #logodesign #designstudio #brandstory #branddevelopment #creativeagency #publishing #bookdesign #designsystem #conceptualization #creativity

[1/1] Yesterday marked the birthday of Virgil Abloh, a figure who deeply influenced the way I see and practice design. This project was created as a tribute to that influence. Not just to the designer, but to the vision, values and way of thinking he brought into the creative world. In 2021, Off-White joined forces with Daily Paper and Surf Ghana to create Freedom Skatepark in Ghana. That project became the starting point for this concept: a fragrance that carries the same spirit — urban culture, creative access, community and design with meaning. “SKATEPARK” imagines what a perfume for Off-White could look like when inspired by that universe. Every part of the piece, from its structural simplicity to its spinning skate wheel cap, was designed to evoke movement, memory and connection. This is not just packaging. It’s a reflection on how design can preserve stories, as well as a personal thank you to someone whose work changed mine forever. Virgil was Here. Full case available at the link in the bio #diegonzalezstudio #d___g #design #branding #graphicdesign #thegraphicaddict #brandidentity #designeverywhere #branding #brandidentity #visualidentity #brandstrategy #logodesign #designstudio #brandstory #branddevelopment #creativeagency #publishing #bookdesign #designsystem

[2/2] Skàla Studio was born as a conceptual brand that flips the traditional recording studio model. Instead of requiring the artist to move to a technical space, Skàla proposes a modular structure designed to travel and be installed in natural environments where the artist finds the deepest inspiration. This is not just a portable studio, is an adaptable creative environment designed to function as a recording space, documentary archive, or even a stage for live performances. Full case available at the link in the bio. #diegonzalezstudio #d___g #design #branding #graphicdesign #thegraphicaddict #brandidentity #designeverywhere #branding #brandidentity #visualidentity #brandstrategy #logodesign #designstudio #brandstory #branddevelopment #creativeagency #publishing #bookdesign #designsystem. #spacedesign

[1/2] Music has always been a discipline that has captured my attention, both for its artistic dimension and its connection to other forms of expression. Through documentaries, interviews, and creative processes shared by artists, I noticed a common pattern: the space where the work takes place has a direct impact on the final piece. That reflection led to a question: what if the studio could adapt to the artist, instead of the other way around? Complete case in bio. #diegonzalezstudio #d___g #design #branding #graphicdesign #thegraphicaddict #brandidentity #designeverywhere #branding #brandidentity #visualidentity #brandstrategy #logodesign #designstudio #brandstory #branddevelopment #creativeagency #publishing #bookdesign #designsystemscommunity

[2/2] The most significant visual and symbolic challenge was the redesign of the shield, the central element of the club’s identity for over 50 years. Beyond a cosmetic update, the goal was to transform a traditional emblem into a coherent and versatile brand system, aligned with the current demands of sport and modern visual communication. More than a visual update, this project represents a strategic evolution, a brand capable of projecting the club’s legacy into the future without losing sight of what makes it unique. Full case available at the link in the bio #diegonzalezstudio #d___g #design #branding #graphicdesign #thegraphicaddict #brandidentity #designeverywhere #branding #brandidentity #visualidentity #brandstrategy #logodesign #designstudio #brandstory #branddevelopment #creativeagency #publishing #bookdesign #designsystem.

[1/2] In 1968, Club Deportivo Trinitarios was founded in Salamanca (Spain), a grassroots football club committed to developing young players through humility, perseverance, and the core values of the sport. Over more than five decades, its growth has been remarkable: from training on dirt fields to owning its own facilities, expanding its structure to become one of the most active and long-standing youth academies at the regional level. In 2023, following its institutional separation from the school with which it had historically been associated, the club faced a pivotal transformation: a complete identity shift that involved a new name, a new image, and a new ambition. Complete case in bio. #diegonzalezstudio #d___g #design #branding #graphicdesign #thegraphicaddict #brandidentity #designeverywhere #branding #brandidentity #visualidentity #brandstrategy #logodesign #designstudio #brandstory #branddevelopment #creativeagency #publishing #bookdesign #designsystem

[2/2] PJ | Personal Trainer brand’s visual language is built around direct, powerful, and aspirational messaging, reinforcing its strategic positioning at every touchpoint. Photography was approached with careful intention, acting as an expressive tool that amplifies the brand’s values. It prioritizes the capture of motion, the use of dynamic blurs, and the construction of scenes that communicate effort, focus, and progression — regardless of the athlete’s environment Full case available at the link in the bio. #diegonzalezstudio #d___g #design #branding #graphicdesign #thegraphicaddict #brandidentity #designeverywhere #branding #brandidentity #visualidentity #brandstrategy #logodesign #designstudio #brandstory #branddevelopment #creativeagency #publishing #bookdesign #designsystem.

[1/2] In a context where personal training still faces skepticism, and where misinformation about the body and physical performance is widespread, PJ | Personal Trainer aims to position himself as a real and professional alternative for those seeking to transform their health and lifestyle in a conscious and sustainable way. Beyond creating a serious and professional brand, the challenge was to build a distinctive and noticeable identity in a market saturated with empty promises, superficial messaging, and personal brands lacking graphic coherence and visual strategy. Complete case in bio. #diegonzalezstudio #d___g #design #branding #graphicdesign #thegraphicaddict #brandidentity #designeverywhere #branding #brandidentity #visualidentity #brandstrategy #logodesign #designstudio #brandstory #branddevelopment #creativeagency #publishing #bookdesign #designsystem

[1/2] Over time, more and more music projects have moved away from traditional formats to become fully developed narrative universes. Albums and solo releases where graphic design serves as a bridge between sound and visual identity. This poster collection emerges as a response to that evolution. Complete case in bio. #diegonzalezstudio #d___g #design #branding #graphicdesign #thegraphicaddict #brandidentity #designeverywhere

Each case, each project, has a new way of seeing. Discover all the case studies. Link in bio. #diegonzalezstudio #d___g #design #branding #graphicdesign #thegraphicaddict #brandidentity #designeverywhere