Ferragamo Spring/Summer 2026 in Vienna.
The collection was presented in the boutique in a live show with selected looks and direct conversations around the pieces.
What makes this work is the shift from display to proximity. The collection is not only seen, but experienced within a social setting shaped by styling, movement and interaction throughout the space.
#ferragamo #viennaevents #luxuryretail #fashionpresentation #eventhospitality
Montblanc x Ferrari at the Montblanc Boutique Vienna.
The new Montblanc Ferrari collection referenced Enzo Ferrari, historic racing design and the connection between writing culture and automotive craftsmanship.
Product displays, cocktails and live presentation moments turned the boutique into a setting that felt closer to a private collectors gathering than a traditional retail environment.
A format that gave context to the collection instead of simply presenting it, making the collaboration feel more tangible and easier to connect with.
#montblanc #ferrari #viennaevents #luxuryretail #brandexperience
80 years of Vespa celebrated at the Italian Embassy in Vienna.
Italian design, heritage and the visual language that made Vespa part of generations far beyond Italy itself. Historic models, archive references, floral details and live presentations transformed Palais Metternich into a setting somewhere between exhibition, reception and cultural event.
A reminder that the strongest brand events are often the ones that don’t feel overly constructed — just precise, recognisable and naturally connected to the identity behind them.
@currycom
#vespa #italiandesign #viennaevents #luxuryevents #eventhospitality
Behind every well-run event is a team that becomes part of the atmosphere itself.
Creating that balance between professionalism, presence and a natural guest experience has always been part of the way we work.
#diefeeagentur #eventhospitality #guestexperience #luxuryevents #viennaevents
A Cheez-It promotion at MuseumsQuartier.
Music, interaction and participation came together in one simple flow, making it easy to engage with the product.
A format that naturally captures passing traffic. Short interactions, direct contact, and a clear brand presence. 🧀
@currycom
#cheezit #brandactivation #experientialmarketing #viennaevents #streetactivation
A portrait setup placed directly within the boutique, translating the space into a temporary photo studio with a professional photographer and curated looks selected on site.
A format that extends the brand beyond product display, turning presence into content and the visit into something that continues beyond the moment. 📸
#dolcegabbana #retailactivation #instoreformat #luxuryretail #vienna
@gtrix.at Club Night at O — der Klub.
A format positioned between fashion and nightlife, bringing together an international line-up and a clearly defined crowd.
Music, presence and setting are treated as one system, where the night is built around curation rather than scale.
#viennanightlife #clubformat #curatedevents #gtrix #o_der_klub
Matchday in Linz @blauweisslinz .
A setting where timing, coordination and guest flow run in parallel with the game. ⚽️
We’ve been supporting this environment across multiple matches, ensuring a consistent structure on site — from arrival to final whistle.
#matchday #linz #guestexperience #eventsupport #hospitality
A Women’s Day in-store format at Peek & Cloppenburg Österreich, built around a curated set of temporary interventions across the space.
Colour consultation, a capsule collection by Vicky Heiler, a fragrance pop-up by Zielinski & Rozen and small branded details were integrated directly into the store, each acting as a distinct point of interaction.
A distributed format that adds relevance to the occasion, activates different zones of the store and creates movement without changing the underlying retail structure.
#womensday #retailformat #instoreexperience #vienna #brandactivation
An in-store activation built around an Italian seasonal theme, introduced as part of the retail setting rather than as a separate event.
Selected details, including refreshments aligned with the concept, were integrated directly into the space, referencing the brand’s origin in a subtle but recognisable way.
A format that reinforces brand identity while maintaining focus on the product, adding context without adding complexity, and supporting longer, more considered time in store.
#ferragamo #luxuryretail #instoreactivation #retailconcept #vienna
