What is a “low funnel query”? And why is it critical to your business growth online?
I explain it in this video.
If you’re a small or medium sized business owner, watch this so that you don’t get conned by your SEO agency.
They might be telling you that your traffic is UP. But when does that actually matter? And what does it do for your profit margins?
Let me explain…
Are you sick of relying on people “accidentally” stumbling across your business?
How are you actively making sure you’re visible to your IDEAL customer?
We recently helped a restaurant group in central London have their best December on record.
How?
Local SEO.
I’ve consulted for FTSE 100 companies on their SEO strategy, and now I’m taking that knowledge local.
And don’t be fooled: the AI tools can’t do your SEO for you. Because if you can “build an SEO strategy” with your £15 a month ChatGPT subscription, so can your competitors.
And that gives you zero advantage.
So ask yourself this:
What could I do with my highest revenue month EVER?
What else could I invest in that would deliver this level of ROI?
I have two spots to fill by the end of March.
If you think your business can handle the growth in demand that Local SEO delivers, drop me a DM and I’ll see if you’re a good match.
Hands up if you haven't looked at your Google Business Profile in a while 🙋♀️
No judgement. We see it all the time. Brilliant local businesses losing customers to competitors who aren't even as good - they've just got a better Google profile.
These are the 4 biggest bits of low hanging fruit we spot every single week. None of them are complicated, but they make a real difference to whether customers find you or find someone else.
Want us to do a local audit for free? Link in bio. We'll show you exactly where you stand.
That phone call you got for a booking?
They probably searched three other places before picking up the phone.
If you run a restaurant or a local shop, you might think most of your business comes from people walking past. And some of it does.
But here's what's happening behind the scenes: your potential customers are researching. Comparing menus. Reading reviews. Checking if you're even open.
By the time they call or walk through your door, they've already visited your competitors online two or three times.
The question is whether you were part of that search.
Your competitors are investing in showing up on Google. If you're not, you're invisible during the most important part of the decision.
Footfall is great. But it's not a strategy. It's luck.
2026 is the year to take local SEO seriously. Not because it's trendy, but because it's where your customers are already looking.
If you're not there, someone else is.
Putting a face to the name 👋
Meet our Co-Founder, Soraya Easterbrook.
From working with billion pound brands to helping local businesses dominate their search results, she's spent 7 years learning what works (and what doesn't) in SEO.
Her mission? To bring premium expertise to local clients who deserve the same quality strategies as the big brands.
Want to know more about the team behind Didgeheads? Stay tuned 👀
#MeetTheTeam #DigitalMarketing #LocalSEO #SEO #AgencyLife #Didgeheads
We're finalists for the UK Search Awards 2025 🏆
Here's how we did it.
When news broke that an ancient oak had been illegally felled in Enfield, we moved fast. Within hours we had a blog post live, our client on-site filming a video response, and journalist pitches going out.
The result? Coverage on BBC News, The Guardian, The Independent, and Evening Standard - with quotes from the founder. Plus a YouTube video with 13k+ views.
But outreach was only part of it. Behind the scenes:
📍 150+ local citations built
📍 Commercial landing pages targeting construction firms and developers
📍 Weekly Google Business Profile posts and every review responded to
📍 Location-specific content referencing local landmarks and conservation areas
The numbers:
→ Organic clicks up 111% YoY
→ Impressions up 158% (818k to 2.1M)
→ Calls from Google Business Profile up 73.8%
→ Commercial page clicks up from 837 to 1,042
No paid ads. No big PR budget. Just smart local SEO and fast reactions.
Want results like this for your local business? DM us or tap the link in bio 👆
#UKSearchAwards #LocalSEO #SEO #DigitalMarketing #CaseStudy
The way people find local businesses has changed. And most businesses haven't caught up.
AI is reshaping search results and your Google reviews are doing more heavy lifting than your homepage.
The good news? If you understand what's shifting, you can get ahead of competitors who are still running 2020 playbooks.
We've pulled together the stats that should be shaping your local SEO strategy right now.
Read through and save this one.
Got questions about how any of this applies to your business? Drop them in the comments 👇
Local SEO isn't one thing. It's a lot of things done consistently and done well.
Here's what we do when we say "local SEO" 👇
Most businesses we speak to have a half-optimised Google Business Profile, zero citation strategy, and haven't thought about local outreach once. That's where we come in.
Whether you're a single-location business trying to dominate your area or a multi-location brand needing consistency across the board, we build the visibility that gets you found.
Want to know where your local SEO stands? Drop us a message.
#LocalSEO #GoogleBusinessProfile #SEOServices #LocalSearch #Didgeheads #SEOAgency
Meet the boss 👋
8 years deep in SEO. Worked with brands you've definitely heard of. Now obsessed with helping local businesses get found.
If you've ever seen a LinkedIn post about SEO that made you stop scrolling, it was probably hers.
Got questions about getting your business ranking locally? She's your person.
#MeetTheTeam #LocalSEO #SEOExpert #DigitalMarketing #Didgeheads
Your customers are searching locally. The question is whether they're finding you or the business down the road.
We bring billion-pound brand experience to Local SEO. The same strategies we've used for enterprise brands, now applied to local businesses ready to dominate their area.
What you get:
📍 Citation building across high-quality local directories
📍 Google Business Profile optimisation and ongoing management
📍 Strategic SEO content tailored to your market and service areas
🔗 Outreach campaigns to build authority links from 50+ DR sites
🎥 Monthly Loom video reports from SEO expert Jessica Redman (25k LinkedIn Followers)
We work with plumbers, dentists, restaurants, hairdressers, solicitors, real estate agents, and service businesses who want to stop losing leads to competitors.
Three affordable tiers starting at £500/month.
We act as your Organic Search partner to build your strategy from scratch or fix what's broken.
Transparent work. Transparent pricing. Honest consulting.
No mystery reports. Just results you can see.
Tap the link in bio or DM us to get started 👆
GenAI? Curiosity over fear. It's distracting. Partner up, break down silos, and work together for broader influence. #GenAI #MindsetShift #Curiosity #Partnership #BusinessStrategy #Innovation #Collaboration #Leadership
Agencies, what makes you UNIQUE? Is it your people, experience, tools? Why YOU? What's your genuine value-add? #AgencyLife #UniqueSellingPoint #BusinessStrategy #MarketingTips #ValueProposition #Differentiation
