Slinningsbålet - made for generations🔥
Just across the fjord from our factory, Norway’s tallest midsummer bonfire rises like it has for generations.
Kids and youth building it by hand, stacking it with caution. The older ones showing the younger how to build a solid construction.
And ever since the first bonfire were raised, they’ve trusted Devold to keep them safe and warm. Because nothing can handle fire and shifting weather conditions as well as wool. Some things are passed on from one generation to the next, because they are worth keeping.
#madeforgenerations #theoriginalwoolpioneer #devoldofnorway
Some brands test their gear in controlled indoor environments. We test ours in the brutal, unpredictable backyard of our headquarters in Sunnmøre. ⛰️
From howling winds and freezing rain to whatever else the Norwegian coastal weather throws at us – this is our test lab.
Athletes like ultrarunners and dog sledders push our gear to the absolute limit and return with the raw, brutal truth. We listen, tweak, and perfect the fit and function.
However, it all starts right here on the west coast of Norway.
The Adventure Jacket is designed for outdoor addicts. ⛰️
It’s the perfect midlayer – light, soft, and always ready for the next stretch. Made from 100% rib-knit merino wool, it insulates when the temperature drops while still breathing when you’re on the move. The result is a jacket that keeps you comfortable all the way.
