As a young child in Savannah, Georgia, our founder, Mr. Cornell McBride, Sr., promised to build his mother a house. Years later, he fulfilled that promise and also built a global brand that represents and celebrates beauty, community and entrepreneurship.
Design Essentials is Black History and we’re proud to honor our heritage.
As we celebrate Black History Month, we want to thank each of you for being on this journey with us and we look forward to continuing to curate the best hair care products and experiences for decades to come!🖤
Edges don’t lie. 💅🏾
Sleek Max Edge Control just got nominated for a Cosmopolitan Reader’s Choice Award—and we need the community to seal the win.
Tap the link in our bio, cast your vote, and let’s bring this home 🏆
Voting is open NOW until June 4th!
Happy Mother's Day to the women who create traditions that connect us, generation after generation.
Send this to this post to an INCREDIBLE woman and wish them a Happy Mother’s Day 🌸✨
Crowns were on display at The Met Gala last night. 🎨👑
Not styled, sculpted. Not worn, composed. Fashion is art, and the girls made it undeniable.
Which crown owned the moment? ⬇️ #MetGala
The Met theme: HAIR ✨
From bold, sculptural looks to soft, effortless styles, every year brings something new to inspire us.
For the ones who think the hair is the main character, what hair looks are you most excited for? #MetGala #MetMonday
The sun feels good… but your hair might disagree ☀️
Too much sun can cause dryness, frizz, and color fading. Keep your hair moisturized and protected to maintain healthy curls all season long 💜
📌 Save this post so you don’t forget these tips.
Never stop learning, never stop growing ✂️✨
For every stylist, education is the real game changer—sharpening your skills, building confidence, and staying ahead of the trends.
Because when you invest in your craft, it always shows. 💫
What’s the last class or technique you learned? 👀
When it comes to being a stylist, it’s never just about hair — it’s about who you uplift along the way.
Honoring @shirleyghautehair for the way she pours into the next generation, both on and off the chair at our Design Essentials Symposium. From editorial artistry to everyday impact, her influence reaches far beyond the final look.
