Ever wonder how a brand identity goes from a simple idea to a final, polished reality? We believe in a process built on clarity, collaboration, and creativity.
Swipe through to see our five-step journey to building an unforgettable brand, designed to deliver results and empower you for long-term success.
Ready to start your own journey? Let’s talk.
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#designagency #logodesign #brandidentity #creativeprocess #brandstrategy #graphicdesign #londondesigner #ladesigner #branddesign
A new clinical sanctuary for hair and scalp health, @cherubtricho , is opening this spring in @canarywharflondon .
@designatin had the pleasure of developing the complete brand identity and strategic positioning ahead of their new flagship launch. We established a refined clinical aesthetic that balances scientific expertise with a restorative, peaceful soul - creating a visual world where expert trichology care meets the tranquility of a sanctuary.
Keep an eye out this spring for the arrival of advanced hair and scalp restoration in the heart of London’s business district.
#Atin #BrandIdentity #CherubTricho #CanaryWharf #LondonBranding
Dirt to Digital. Grounding the LivestockX brand in the physical environment.
A digital product is only as strong as its real-world application. For LivestockX, the brand couldn’t just live on a screen — it had to command the physical arena.
We applied our strategic luxury playbook to a neglected category, ensuring the brand felt equally at home in a high-stakes investor pitch as it does on a massive billboard at a futurity event in Texas. By juxtaposing the raw, authentic grit of the ranching lifestyle with hyper-clean, institutional-grade brand assets, we helped actualise the founder’s vision of reframing performance livestock as high-value assets.
A massive project, and an absolute pleasure to bring to life. Welcome to the new standard.
#ArtDirection #Branding #Campaign #Strategy #CreativeDirection
Our comprehensive brand architecture for LivestockX.
When tasked with building the visual identity for a platform poised to dominate a multi-billion dollar agricultural market, the mandate was clear: it must feel like institutional infrastructure, not decoration. It had to be rugged without being rough, and modern without being sterile.
The resulting LivestockX mark is the intellectual core of the brand. We engineered the central ‘X’ to act as a visual nexus — simultaneously representing the iconic bucking bull horns, the traditional cowboy belt buckle, and the core exchange of the platform. Paired with a high-contrast palette and authoritative typography, the system is built to scale instantly from a mobile trading terminal to a physical arena gate.
Authenticity without nostalgia. Built for the industry, by the industry.
#BrandIdentity #LogoDesign #CreativeAgency #BrandArchitecture #Typography
We are thrilled to finally unveil our work for LivestockX — the premier digital exchange for elite sire genetics and performance livestock.
We worked closely with their visionary founding team to architect a platform and comprehensive brand identity, specifically engineered for their upcoming pitches to industry titans and strategic partners across America. The bucking bull and performance equine market is a $100B+ industry that, until now, has relied on fragmented, offline systems and handshake deals.
LivestockX changes that. We designed a robust digital ecosystem that standardises trust, verifies bloodlines, and brings capital market-level infrastructure to the agricultural sector. From the granular listing UI to the custom iconography system, every touchpoint was engineered for clarity, performance, and scale.
The new standard in agricultural tech.
#UIDesign #FinTech #AppDesign #BrandStrategy #PitchDeck
Restoration lives here.
For @cherubtricho , Atin redefined the Minimalist Physician aesthetic. It is a delicate dialogue between clinical structural integrity and a restorative, sanctuary-like soul. By pairing technical precision with human connection, we built a visual world that feels both authoritative and deeply human. The strategy focuses on high-end clinical branding that builds trust through spirit while proving expertise through science.
London Flagship Branding #CherubTricho #BrandIdentity #LuxuryWellness #LondonDesign #MinimalistAesthetic
Cohesive. Scalable. Scientific.
Atin equipped the @cherubtricho team with a digital toolkit designed for conversion. From the verified social avatar to the editorial grid layout, every post reinforces their status as a premium clinical authority in London. The typography creates a rhythmic, trusted presence in a crowded digital landscape, moving seamlessly between heritage elegance and technical clarity.
#SocialMediaBranding #InstagramGrid #Typography #DigitalStrategy #BrandGuidelines
From digital signature to Canary Wharf, London flagship.
A brand is not finished until it lives in the physical world. Atin developed 3D environmental mockups to guide the architectural execution of the @cherubtricho storefront in the heart of Canary Wharf. Backlit signage and signature palette accents transform a clinic into a sanctuary, ensuring the Minimalist Physician persona is felt the moment a client arrives on-site.
#EnvironmentalBranding #SignageDesign #Storefront #LondonFlagship #RetailDesign
The architecture of restoration.
For @cherubtricho , Atin developed a brand-to-benefit narrative that begins with authoritative identity and concludes with human impact. This sequence moves from the signature master brand wordmark into the moody, sanctuary-like clinical environment before revealing the technical precision behind the science. We conclude with the emotional payoff: the joy of restorative results at the Canary Wharf flagship.
#CherubTricho #BrandIdentity #LuxuryWellness #LondonDesign #MinimalistAesthetic
Built on an 8X grid.
True brand authority is found in the details. Atin constructed the @cherubtricho wordmark with architectural precision to ensure it holds its structural integrity across every touchpoint - from mobile avatars to high-impact clinical signage. Every character and clear space is calculated to communicate clinical excellence before a single word is read.
#DesignProcess #LogoGrid #TypographyDesign #BrandArchitecture #LondonBranding
The 68-page Blueprint.
A brand without guidelines is just a logo. For @cherubtricho , Atin delivered a comprehensive 68-page Global Manual defining every technical application, colour ratio, and typographic rule. This document ensures that as the brand scales from its Canary Wharf flagship, the Science meets Spirit philosophy remains unshakeable across all physical and digital touchpoints.
#BrandManual #DesignSystem #StrategyFirst #GlobalBranding #CreativeDirection
